The science of sound: How music triggers emotion and builds belief in your brand

In the dynamic landscape of marketing, where brands vie for attention and loyalty, the role of sensory elements is often overlooked, yet powerful. While visual and verbal communication are essential, the science of sound, especially music, offers a unique and potent tool for creating emotional connections and building brand belief that voice and visuals alone cannot achieve. The human brain, a complex network of neurons, responds to various stimuli with distinct patterns of neural...