Marketing to hearts, not businesses: Brunner explores how to engage modern customers and grow sales

It’s time to start putting a human touch on how brands market their products and services to business buyers. As millennials become the force behind purchasing, it’s paramount to align marketing messages around their needs and demands in order to succeed. “Marketing to hearts, not businesses” was the topic at a recent Atlanta Business Chronicle event. The presentation was delivered by Patrick Culhane, vice president of brand strategy at Brunner, an independent integrated marketing agency;…...