Best Business Books 2018: Marketing

This year's best business books on marketing lay out explicit pathways with which leaders can pursue new and alternative methods to reach customers. In the best of this year's crop, Subscribed: Why the Subscription Model Will Be Your Company's Future -- and What to Do About It, Tien Tzuo argues that companies that pursue subscription models can gain valuable insights on customer behavior while providing a superior customer experience. In Killing Marketing: How Innovative Businesses Are...