Best Business Books 2017: Marketing

Cathy Taylor reviews the best business books on marketing and sales of the year. Leading the pack is Superconsumers, by Eddie Yoon, a highly relatable book that describes how companies can thrive by identifying, catering to, and learning from their most committed and passionate customers. Joseph Turow's The Aisles Have Eyes takes a dim view of the potential uses of big data, analytics, and the Internet of Things to alter the way marketers relate to consumers. The main danger, as he sees...