• Digital Marketing Manager - Gurnee

    Consumers Credit UnionGurnee, IL

    Job #438139303

  • Develops, implements, tracks, and optimizes digital acquisition strategies/email marketing campaigns (including SEO/SEM, click-through campaigns, paid search, display/banner ads, mobile/performance based social media campaigns, etc.) to reach ROI goals. Drives actions and KPIs around search, engagement, advocacy and pipeline/conversions. Provides analysis to demonstrate value of digital platforms/channels and success of digital/social media campaigns. Manages, maintains, and optimizes website and all digital channels to increase brand communication, penetration levels on new/existing accounts, and reach growth targets.

    • Collaborates with Marketing on campaigns across digital, website, email, and print materials, and provides expert insight for Marketing leadership on digital/online marketing.
    • Develops, implements, and optimizes digital ad, email automation, onboarding matrix campaigns, and prepares other marketing messages based on target market/branding guidelines.
    • Utilizes MCIF and CMS software, updates web content, researches/determines targets within Membership, builds campaigns, and reports ROI.
    • Defines/revises digital and social media guidelines, and assists with marketing promos, ad materials, and digital media. Other duties as assigned.

    Must have a minimum of 2 years of related experience and a Bachelor Degree in a related field of study. Advanced proficiency in utilizing industry tools, analytics packages, and social media outlets (such as Google/email/web analytics; Facebook Ad/Business Manager, YouTube, LinkedIn, Google Adwords, DoubleClick, CRM, MCIF, marketing automation platforms, etc.) is required. Must have ability to influence others, maintain high regard to detail, and have excellent time/project management, intrinsic motivation, leadership, and communication skills.

    Job Posted by ApplicantPro