• Marketing Analyst

    GAFParsippany, NJ 07054

    Job #1461827304

  • Come Build Your Career Under OUR Roof

    Job Description:

    The Marketing Analyst, Partner Programs will be responsible for actively ensuring the development and execution of consistent communication, programs, and tools to our customer base. In addition, the Analyst is responsible for developing new business tools (literature, displays, collateral) and the management of certain existing GAF vendors. Finally, the Marketing Analyst should be able to learn and adopt an agile mindset.


    40% - Research, Plan, and Develop tools and solutions for our customer base

    • Assist in the evaluation of market channels to determine GAFs opportunity

    • Manage key projects from conception to completion

    • Assist in organizing work and scheduling teams

    • Maintain backlog and identify future tasks

    • Support in the development of presentations and executive updates

    • Ensure strong communication between GAF and related 3rd parties

    • Assist in the development of business cases as needed

    • Be able to communicate status, goals, and objectives of all relevant projects effectively to Senior Leadership

    40% - Program Development and Ongoing Program Management

    • Assist in analysis of evolving customer needs and segments

    • Develop surveys to obtain market feedback and analyze results

    • Manage existing vendors and the sourcing of new vendor programs - Plan, Develop, and Design the joint marketing efforts with vendors such as Campaigns, Communication Strategy, and Reporting

    • Work closely with the digital integrated marketing team to execute communication strategies

    • Understanding of the various vendor partners and how they help differentiate GAF

    • Organizing and reporting the results of programs, vendors, and campaigns

    • Assist as needed on other corporate initiatives

    20% - Corporate Program Support

    • Support of special events such as GAF Expos and Conferences

    • Be available for special projects, including research opportunities

    • Perform other duties as assigned

    LEVEL BASED COMPETENCIES: (applicable to Professional level only)

    • Building Strategic Working Relationships throughout the organization

    • Business Acumen

    • Stress Tolerance

    • Decision Making

    • Communication

    • Project Management

    • Ability to multi-task and have the ability to work cross functionally, within and outside department

    • Able to represent the company well when working with outside parties

    TECHNICAL KNOWLEDGE/SKILLS (entry, intermediate, advanced):

    • Intermediate experience with Microsoft Office tools and Google Suite

    • Intermediate experience with product management software such as Trello, Jira

    • Entry level experience with content and marketing automation platforms

    GENERAL KNOWLEDGE/SKILLS (entry, intermediate, advanced):

    • Entry level understanding of Marketing Channels

    • Entry level market knowledge, able to understand residential and commercial construction industry

    • Entry level negotiation skills

    • Intermediate writing skills

    • Intermediate presentation skills, particularly with building presentations for others to use

    • Intermediate Project management skills


    • Bachelor's Degree Required

    • 2-5 years of experience in business or related field

    We believe our employees are our greatest resource. We offer competitive salary, benefits, 401k, and vacation packages for all full time permanent positions. We are proud to be an equal opportunity workplace and GAF, SGI, and Siplast are proud to be affirmative action employers. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or special need that requires accommodation, please let us know. If applying for positions in the U.S., must be eligible to work in the U.S. without need for employer sponsored visa (work permit).

    With 130+ years in the industry, GAF is the leading roofing manufacturer in North America. As a member of the Standard Industries family of companies, we are also part of the largest roofing and waterproofing business in the world.

    Our communities help give our work meaning and the products we manufacture help protect what matters most. The shingles help to shelter the families living in the homes in our towns. The TPO helps protect what is under that hospital's roof. In addition to quality products, we make sure they are installed by quality craftsmen and women. The full GAF portfolio of solutions is supported by an extensive national network of factory-certified contractors.

    GAF continues to be the leader in quality and offers comprehensive warranty protection on its products and systems. Our success is driven by a commitment to empowering our people to deliver advanced quality and purposeful innovation and the desire to protect what matters most. ?

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