Director of Marketing ( Hybrid )

Are you a senior marketing & advertising team leader with a passion to extend high quality health care to all Californians? Covered California is an independent state agency with a mission to increase the number of insured Californians, improve health care quality, lower costs, and reduce health disparities through an innovative, competitive health plan marketplace. We were the first and are the largest state-based Affordable Care Act marketplace in the country, and have helped more than 5 million people obtain health coverage.

One of the keys to Covered Californias success has been our commitment to and investment in marketing and communications which play a critical role in promoting and educating California consumers about the services available through Covered California. The Marketing Director reports to the Chief Deputy Executive Director, Programs, and acts as the subject matter expert and marketing strategist for the organization. They provide executive leadership and policy guidance on marketing, consumer research and communication to ensure that Covered California meets or exceeds its individual and small business acquisition and retention goals. As a member of the senior leadership team, the Director is a key advisor to the Executive Director and the Board of Directors and represents Covered California with external stakeholders including health insurance industry representatives, and federal and state officials.

The Director oversees an annual budget of $53 million, and supervises three senior-level reports and a total team of 33, including hiring and training; planning, assigning, prioritizing and directing work; motivating and coaching; resolving problems and inspiring innovation to deliver effective creative and media plans that motivate all Californians to get and stay insured. The Director solicits, selects, and effectively manages external consultants and vendors that complement and enhance the work of the highly capable internal team. The Director develops, utilizes, and reports on key metrics to measure effectiveness, and creates an evaluation plan that will inform future investments of time, talent, and resources.

If you have:

1) at least ten years of director-level marketing leadership experience managing day-to-day operations of in-house or agency marketing or advertising function with a professional team of direct reports you mentor and grow,

2.) a track record in successfully designing, implementing, and evaluating comprehensive statewide marketing campaigns including brand, reputation management, digital presence, and analytics,

3.) a deep understanding of and appreciation for the ethnic, cultural, geographic, and socio-economic diversity of Californians and the myriad of ways that consumers access information, and

4.) experience blending traditional media with cutting-edge video, social media, online, search, and owned content, and effectively leverage all channels, this opportunity may be a great match for you. The Director must reside in California; may work from Covered Californias offices in Los Angeles, Oakland or Sacramento; and is expected to work on-site at the Sacramento Expo office as needed.