• Harley-Davidson Marketing and Event Coordinator

    Ted Britt Auto Group • Dumfries, VA 22026

    Job #2508877958

  • Description:

    We Offer:

    • Competitive Pay
    • Ongoing professional training
    • Excellent benefits package including
    • Medical
    • Dental
    • Vision
    • Life, Long Term Disability, Critical Illness, Accident Insurance
    • Legal Shield
    • 401(k) and profit-sharing plan with employer match
    • Paid Holiday, Sick and Vacation Time

    Description

    • Develop and implement digital marketing campaigns and targeted online lead generation programs.
    • Act as a consultant to executive level management to provide innovative ideas in many key areas including, process creation, marketing strategies, budgeting, training, and workflow /performance analysis.
    • Design and manage all aspects of digital advertising campaigns including, approvals, retargeting and marketing automation, landing page development, keyword effectiveness, dynamic phone number tracking, tag management, closed loop web analytics, email campaigns, and Google Analytics.
    • Oversee development and traffic analysis of our websites to ensure that they are generating as much qualified traffic as possible
    • Implement digital marketing campaigns using product data and customer segmentation profiles
    • Define key performance indicators and implement enterprise level measurement, analytics and reporting for continuous improvement.
    • Maintain the most current knowledge of digital industry trends, new business growth opportunities and ways to leverage digital marketing to drive growth

    Requirements:

    • Digital market research and competitive trend analysis
    • Cutting edge strategic marketing plans
    • Organic lead generation
    • SEO/SEM, web analytics, Google analytics, email, social and end to end digital marketing
    • Online reputation management
    • Energetic social media enthusiast
    • Website design and management
    • Excellent communication, leadership, collaboration, problem solving, and listening skills
    • High school or equivalent (Required) Experience:
    • Marketing: 1 year (Required)
    • Digital Marketing Occupations: 1 year (Required)
    • E-commerce: 1 year (Required)
    • Graphic Design is a bonus

    Work Location:

    • Multiple locations

    PI217700563

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