• Digital Marketing Specialist

    First Southern Bancorp Inc. Stanford, KY 40484

    Job #1901608490

  • Position Summary:

    The Digital Marketing Specialist will work within the Marketing Department to manage various reporting, communication, advertising, and content management projects for our family of companies – Kentucky Soaps & Such, The Bluebird Café, The Stanford Inn at Wilderness Road, UTG, Esther’s Wellhouse, Cerulean, and First Southern National Bank.

    Essential Duties:

    • Create and track external email communications using an email delivery system.
    • Create and track digital advertising initiatives on various social media and ad platforms.
    • Maintain website content and CMS updates as needed for several websites.
    • Create and share regular reports on the performance of marketing initiatives, such as emails, social media posts, digital ads, and websites.
    • Provide regular updates on project progress using an online project management system.
    • Deliver assigned projects on time, on budget, and with excellence.
    • Work to build relationships with all team members to ensure that everyone feels valued and respected.
    • Other duties as assigned.

    Skills / Talents:

    • Two- or four-year degree in marketing or data analysis preferred. High school diploma or equivalent required.
    • Minimum of two years of professional experience in the field required.
    • Experience in Facebook, Instagram, Twitter, LinkedIn, Google and Amazon ad platforms is required.
    • Experience in the Adobe Creative Cloud suite is preferred. HTML and CSS coding experience a plus.
    • Experience in MailChimp, Hubspot, and/or Salesforce is a plus. Any CRM experience is welcome.

    Equal Opportunity Employer - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.