Cloud Self-Serve Growth Marketing Manager

Confluent is pioneering a fundamentally new category of data infrastructure focused on data in motion. Have you ever found a new favorite series on Netflix, picked up groceries curbside at Walmart, or paid for something using Square? That's the power of data in motion in action-giving organizations instant access to the massive amounts of data that is constantly flowing throughout their business. At Confluent, we're building the foundational platform for this new paradigm of data infrastructure. Our cloud-native offering is designed to be the intelligent connective tissue enabling real-time data, from multiple sources, to constantly stream across the organization. With Confluent, organizations can create a central nervous system to innovate and win in a digital-first world.

We're looking for self-motivated team members who crave a challenge and feel energized to roll up their sleeves and help realize Confluent's enormous potential. Chart your own path and take healthy risks as we solve big problems together. We value having diverse teams and want you to grow as we grow-whether you're just starting out in your career or managing a large team, you'll be amazed at the magnitude of your impact.

About the Role:

The Confluent marketing team is the growth engine building awareness and generating demand for the industry's Kafka-based event streaming platform based on Apache Kafka. Our team is highly analytical, iterates rapidly on our growth strategy, and is focused on one thing: putting an event-streaming platform at the heart of every company. Our ability to bring together diverse skill sets allows us to define and build an enterprise business unmatched in its industry. We tackle massive challenges and have fun solving them as a team.

More specifically, the Cloud Product-Led Growth team is one of the most cross-functional at Confluent and includes folks from lifecycle marketing, product marketing, campaigns, product, data science, commercial sales, finance, and marketing operations. Together, we focus on coordinating strategies and aligning on KPIs to grow our Cloud Self-Service product across various user personas.

We are looking for a Product-Led Growth Marketing Manager to expand and optimize our Cloud Self-Service growth engine. In this new role, the successful candidate will partner with cross-functional colleagues to unlock the motions that drive activation, engagement, revenue, and user growth.

The ideal candidate would have experience using data to inform strategy and experimentation, and is someone who thrives in diverse, cross-functional teams at a hyper-growth company.

What You Will Do:

• Own the vision for how we engage with our Cloud Self-Service users, identifying and defining the right metrics to drive acquisition, activation, retention, and ultimately drive revenue growth.

• Partner with other GTM teams (Sales, Customer Success, Data Science, Marketing Operations and Leadership) to meet and exceed business-critical KPIs.

• Communicate effectively with Product Growth and Growth Engineering teams to build E2E experiences across functions

• Be a ruthless prioritizer; identify the right initiatives to build and optimize our growth funnel.

• Be the owner and expert of your KPIs -- monitor, track, and present metrics weekly to prove ROI.

• Launch and own the expansion strategy: building growth loops, driving new users and use-cases, cross-sell and up-sell tactics

• Build contextual and personalized email nurture programs to drive KPIs like product activation, feature attach rates, and revenue.

• Drive a culture of experimentation-build experiments to validate hypotheses and proactively communicate results to the organization.

• Co-own strategy for technical-assist motion for new users through both automated, scalable processes and "white glove" services

What You Will Bring:

• Bachelor's degree plus 6+ years experience in marketing, product growth, data science, or some combination.

• Can operate at both tactical and strategic level and drive initiatives independently

• Be a team player - be genuinely invested in helping make the entire PLG function successful

• Strong project management skills and ability to perform in fast-paced and high-energy environment

• Really excited about working with our team and strengthening customer relationships

• Must be comfortable with a steep learning curve of a technical SaaS infrastructure product and be able to come in, learn, and then leverage that understanding to craft impactful projects

Come As You Are

At Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.

At Confluent, we are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including work history, education, professional experience, and location. This position has an annual estimated salary of $103,300 - $121,320 USD an annual bonus, and a competitive equity package. The actual pay may vary depending on your skills, qualifications, experience, and work location. In addition, Confluent offers a wide range of employee benefits. To learn more about our benefits click HERE (~~~/) .

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