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For your reference, we have included the original job posting below.
Web / Online Marketing Manager
Job Number:
25073658
Company Name:
Confidential Company
Job Location:
San Jose, CA US
Job Category:
Marketing & Advertising
Salary:
$85K - $125K
Web / Online Marketing Manager
Our client strives to help small and midsized businesses (SMBs) and CPA firms improve company performance and make finance more productive by providing award winning computing financial management and accounting applications. We are the preferred provider of financial applications for AICPA Business Solutions and focus only on one thing – delivering the most comprehensive Software as a Service financial management system to our more than 30,000 customers across more than 3,300 companies. As a leader in this space with a strong focus on customer satisfaction, we value the individuality, ingenuity and originality each employee contributes. The talent and drive of our employees is a key to our continued success.
Imagine what it would be like to have a successful career - working with top talent, motivated to help businesses and CPA firms achieve their business goals. If you would like to be a part of our success, please apply for this opportunity.
Job Description:
The Web & Online Marketing Manager will primarily be responsible for driving the design and development of our corporate website through continuous innovation to educate and inform our Web visitors, improve SEO/SEM and successfully project brand. The Web & Online Marketing Manager will lead Our client’s online presence and support strategic marketing objectives.
Job Responsibilities:
Drive design, development, day to day operations and usability of our corporate website, including optimization for SEO
Co-manage SEO/SEM programs with expert understanding of search strategies and best practices to increase demand generation and brand awareness
Co-manage Our client’s social media presence via Twitter, LinkedIN, YouTube, blogs, forums, etc.
Develop and manage reporting and ROI metrics for web programs, including site performance, traffic analysis, etc.
Support email marketing / marketing automation programs as necessary
Job Requirements:
Bachelors degree in marketing or related field
5-10 years of experience in online marketing and website development
Proficient at reading/editing HTML, PHP, Javascript & CSS to make website updates
Strong analytical background with web analytics and the ability to identify trends and interpret data; Experience with Google Analytics is desired
Proven ability to develop and implement SEO/SEM strategies
Experience developing social media presence via Twitter, YouTube, Blogs, Forums, etc.
Strong problem-solving and analytical capabilities specific to interactive marketing programs.
Self motivated with a high level of urgency and initiative around execution
Analytical and comfortable crunching numbers and driving decisions based on data
Knowledge of and marketing automation processes a plus; Experience with Marketo is a plus
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