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For your reference, we have included the original job posting below.
VP, Coalition Marketing Partnership Development
Job Number:
43346848
Company Name:
Confidential Company
Job Location:
New York, NY Us
Job Category:
Marketing & Advertising
Salary:
Doe
VP, Coalition Marketing Partnership Development
OVERVIEW:
Our client is an S&P listed, fortune 500 retail-based firm with locations in the US, Europe and Asia. They are publically traded and an employee base over 5 thousand people world wide. With known partnerships loyalty programs in place now, this position would actively work on continuing deal/contract development with some of the largest retail vendors in the country. Candidates must have past experience working in the loyatly space and securing co-branded retail branding campaigns between major retail vendors. This position will be slated with building and maintaining brand loyalty partnership programs with a multitude of vendors.
GOALS:
The goal of this position is to secure participation agreements with Retailers to be included in pilot launches for highy data driven customer loyalty programs. This person will need to have experience in orchastrating retail partnership vendors deals along with having strong past within loyalty marketing & program development. This person will work joinlty with all touch point Departments within Customer Marketing, CRM Store Relations and Data Delivery. This VP will work together with the Head of Customer Marketing to jointly source new corporations to join their ever evovling consumer value proposition and promotions around customer aquisition and retention. They will work closely with the field Marketing Team to help justify the success of these programs as well.
REQUIREMENTS:
Candidates should be experts in coalition marketing partnership development
Past experience securing partnership or co-branded marketing programs with major, known national retail vendors
A throrough understanding of loyalty based, customer marketing programs with experience of developing / selling similar campaigns to clients in the retail space
An executive pressence, past campaign pitch and win experience around building joint partnership programs in the loyalty marketing space
Key client management experience including managing the process through loyalty campaign execution and development
Experience working direcrtly with VP/SVP's of Loyalty Program Marketing for major retail vendors in helping them strengthen their marketing plans
Past contact negotiation and development skills
MBA or similar
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