Vice President, Public Relations, Technology PR

Vice President, Public Relations, Technology PR

A Vice President at Affect is a senior member of our management team. As a growing boutique firm, the Vice President role is a pivotal position as it is part of the leadership team that manages, mentors and motivates our entire team and provides the vision, planning and execution for short and long-term growth of the company, strategic direction for the firm and product and service development.

In this role, the Vice President will have explicit responsibilities in overseeing account teams, new business development and marketing efforts for the firm. The Vice President will  serve as a mentor, manager and lead example for all account teams to which he/she is assigned, taking on a senior leadership role in client management, quality assurance, staff development and strategic guidance.

This role requires exceptional leadership capabilities, a strong work ethic and a passion for public relations, social media and marketing. In addition, the Vice President must possess experience managing budgets, vendors and financial operations for a division or firm.

General Requirements:

• 10+ years marketing and public relations management experience
• Bachelor’s degree (required) or Master’s degree (preferred) in public relations, marketing, communications, journalism or related field
• Experience in leading technology, healthcare and/or professional services account teams
• Broad base of experience in core competencies of public relations including media relations, analyst relations, thought leadership, strategic counsel etc.
• Demonstrates a strong understanding of social media concepts and platforms (required) and has engaged in social media or led projects in social media on behalf of clients (preferred).

Job Responsibilities:

Management Team Member

• Participate in strategic leadership initiatives for the firm
• Help set strategy and vision for the growth and development of the company and team
• Participate in hiring decisions, infrastructure building and product and service development
• Provide professional development and mentorship to team members
• Lead in vendor/supplier negotiations (as needed)
• Assist in resource planning – human and financial

New Business Development

• Create and manage lead-generation programs for the firm
  • Create sustainable, long-term efforts for targeting and acquiring prospective clients
  • Create content or lure strategy for on-going communications and cultivation of prospects
  • Proactive business development work
    • Prospecting
    • Networking
    • Industry associations
• Primary leadership on incoming inquiries and RFPs
  • Prospect communications
  • Meetings
  • Proposal writing/RFP response writing
  • Pitching
  • Contract writing/negotiations
  • Client on-boarding
• Primary leadership on partner program
  • Program organization and revitalization
  • Develop and execute robust partner strategy for revenue generation
  • Develop and execute partner strategy for service provider network

Public Relations, Marketing & Social Media for Affect Strategies

• Set strategy, program development and oversee successful execution of all marketing, PR and SM initiative for the firm including, but not limited to:
  • Public Relations
    • Media Relations
    • Press Releases
    • Thought Leadership/Byline Articles
    • Speaker’s Program
    • Advertising & Sponsorships
      • Print Advertising
      • Directory Advertising/Listing
      • Association/Event/Publication Sponsorship
      • Website
        • New Website Launch/Design for 2012
        • Content Development and Content Management
        • Copy Writing and Updates
        • Online Marketing
          • Google Adwords
          • Online Advertising
          • Webinars/Events
            • Affect owned/managed
            • Partnership/Associations
            • Social Media
              • SM Advertising
              • SM Measurement and Reporting
              • Platform-specific Initiatives
                • Twitter
                • Facebook
                • YouTube
                • LinkedIn
                • Google+
                • Blog ()
                • Blog Commenting (third-party sites)
              • Other Affect Collateral/Programs
                • Newsletter (Email)
                • POV One-Sheets - Social Media Success Series
                • Association management

Account Management Lead (On Assigned Accounts)

• Highest-ranking member of account teams
• Assure all accounts are properly staffed (manage AS, AD level)
• Assure all accounts stay within hours/are profitable
• Assure all team members are filling their job descriptions within accounts
  • Account Director
  • Account Supervisor
  • SAE/AE
  • AAE/Interns
• Assures accounts are setting, achieving and exceeding goals on an ongoing basis
  • Work with client and team to create clearly defined strategy and scope of work for accounts
  • Work with client and team to create internal and external metrics to measure success
  • Work with Affect executive team to assure client retention and growth
  • Use business intuition and experience to anticipate client, and client industry, concerns and proactively address them
  • Assure account teams’ ongoing commitment to learning about and understanding clients’ business, competitive set, and important publications/influencers in space
  • Assure all account activities meet the standard of excellence
  • Assure all account team members are growing and thriving in their skills
• Cultivate positive relationships with client executives
  • CEO, President
  • Assure Affect’s visibility into C-suite by maintaining open dialogue, steady stream of interviews, etc.
• Collaborate with Operations & Human Resources on relevant programs (example)
  • Best practices and procedures as official standard for how we measure internal and external success
  • Professional development for team members
  • Recruitment process
  • Training program for new hires

Lead special projects TBD