Sr. Product Manager - Major Game Title

Sr. Product Manager - Major Game Title

My client, Square Enix, based out of El Segundo, is seeking a passionate gamer, as well as product subject matter expert in games, to put together the full blown marketing plan for their next high profile game title. They received high marks at E3 and ComicCon and have made this their highest recruiting priority in North America. 
  
ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Manage products through their entire lifecycle from early design phase through
  post-launch, managing the P&L and brand plan.
• Work closely with Dept Manager/Director on brand development and management.  Assist in defining product features and direction, establishing long-term goals and brand metrics for success.
• Develop and implement strategic product position, define and set budgets with Dept Manager/Director, create marketing plans, and collaborate for all other
  cross-functional teams to deliver a fully integrated produce launch.
• Work closely with development reams on product positioning, features, enhancements, and timelines—utilizing market research and other analysis to aid in the development of existing bands and new products.
• Plan and develop marketing communications, creative briefs, advertising, promotional and PR programs to enhance sales of product(s). 
• Provide strategic and creative direction to implement packaging, point of purchase and sales collateral design and production while working with outside vendors and internal creative services.
• Conduct market research and data analysis to define product positioning, as well as monitor competitive activity, marketing campaign metrics, and identify consumer needs, including post-mortems on releases. 

EDUCATION and/or EXPERIENCE:

• Bachelor’s degree (MBA preferred or equivalent experience required.)
• Minimum of 5+ years of marketing consumer brands and 2+ years of product management at a major game publisher preferred.
• Solid training in brand and/or product marketing. (package goods a plus)
• Must have led the development of marketing campaign(s), including strategic development and planning, packaging, leading internal teams and working external vendors.
• Must have vendor/agency management experience, particularly pertaining to the launch of new products.
• Must have a detailed understanding of media, its role within a games marketing campaign, and experience with “core gamer” targeted brands.
• Ability to lead teams to set and achieve products’ goals and objectives, without direction reports.  Ability to maintain strict confidentially with privileged information, work well with others, handle a high-pressure environment and make sound and timely decisions in a fast paced situations.
• Demonstrated management and coaching skills for subordinates.
• Ability to work effectively in a collaborative team environment which includes both North American functional counterparts and Japanese based production and marketing personnel.