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For your reference, we have included the original job posting below.
Sr. Marketing Research Consultant
Job Number:
25405461
Company Name:
AAA Michigan
Job Location:
Dearborn, MI US
Job Categories:
Marketing & Advertising Other
Salary:
negotiable
Minimum Education:
4-Year College Degree
Sr. Marketing Research Consultant
Categories: Marketing
The Auto Club Group (ACG), based in Dearborn, Michigan, owns and is licensed to operate the AAA Clubs in six regional territories across eight Midwestern States. ACG is committed to deepening relationships with its members by providing a select array of automobile, travel, insurance, and financial services to individuals and groups. We offer a generous employee benefits package (401(k), medical, dental, vision, life, disability income insurance, and pension plan). So come join a growing company with a reputation for quality products and excellent service! At our Dearborn headquarter office building we are currently seeking an experienced:
Sr. Market Research Consultant
Manages primary market research projects having high visibility, sensitivity and organizational value. Provides market research consulting services to internal clients that are highly focused on implications for making business decisions. Acts as a primary contact with management to incorporate market intelligence and consumer perspective into marketing and product development evaluations and decisions. Plans, designs, and implements market research and analysis to support corporate objectives. Conducts secondary data analysis to support primary research activities and analyzes existing market research information form all available sources.
Gathers, maintains and facilitates the distribution of market research information. Identifies and fills major market research information gaps. Develops and maintains synergistic relationships with marketing and product managers to better integrate market intelligence into the decision-making process.
Provides recommendations to marketing and corporate management regarding market research program development, project coordination and market research planning. Participates on a variety of project teams.
Requirements:
Bachelor Degree in Marketing, Business Administration, Social Science, or a related field; Master Degree preferred
Experience in market research to include:
Conducting qualitative and quantitative research studies
Research proposal development
Research design, survey development and analysis
Statistical analysis
Demographic and market segment analysis
Interpreting and integrating market data into marketing strategies
Experience in:
Organization and strategic planning
Project management
Assisting in budget preparation
Decision making
Knowledge of:
Statistics including significance tests, univariate and multivariate analysis, and statistical analysis tools (e.g., SPSS, SAS, Mapping Software and Applications)
Marketing principles and their application
Research methodology
Secondary database marketing information searching techniques
Ability to:
Communicate effectively with others in a work environment and with the public
Negotiate with third party suppliers for qualitative and quantitative research projects (e.g., Mystery Shoppers, Focus Groups, Customer Satisfaction)
Strong written and oral communication skills (a writing sample may be required at time of interview)
The Auto Club Group is pleased to offer a competitive salary and generous benefits package. If you want to join a team that wants to be the best in the marketplace, please summarize your qualifications in a resume accompanied with a cover letter, and include salary requirements along with Job #996226.
Only the resumes of qualified applicants who include the Job #996226, Sr. Market Research Consultant and their salary requirements in the subject line will be reviewed.
The Auto Club Group Is an Equal Opportunity Employer
