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For your reference, we have included the original job posting below.
Sr. Manager, Product Marketing
Job Number:
26756066
Company Name:
Confidential Company
Job Location:
Palo Alto, CA US
Job Category:
Marketing & Advertising
Salary:
$100K+
Sr. Manager, Product Marketing
Vendavo is the leading provider of price management and optimization solutions for business-to-business companies worldwide. Vendavo solutions include comprehensive pricing analysis, optimization, price setting, and deal execution capabilities that help companies improve profits. Leading companies across chemicals, high-tech, industrial manufacturing, consumer products, mill products and distribution industries use Vendavo to drive profits.
We are looking for a Product Marketing Manager to help define, deliver, and drive the positioning and messaging for our solutions.
Key Responsibilities:
Help define and deliver messaging and positioning for Vendavo’s portfolio of pricing solutions
Create sales tools such as sales presentations, customer case studies, datasheets, and objection handling that will assist the sales teams in all phases of the sales cycle
Conduct market, industry and competitive analysis to support execution of product/sales strategy as well as to identify new strategies
Work with product management to distill key functionality and benefits into core product marketing messaging for Vendavo solutions
Support execution of online marketing campaigns, such as web site re-design, search engine optimization and email marketing
Ensure demand generation campaigns incorporate the latest messaging and value proposition
Support PR activities including creation and communication of press releases
Skills Required:
Minimum 5 years of product marketing experience in software industry
Previous experience with enterprise software applications
Creativity and innovation of positioning, messaging, differentiation, and go-to-market plans
Must be a self starter that is comfortable working in a fast paced environment
