Large Corporation lcoated near Melville, NY needs:
Sr. Ecommerce Analyst
RESPONSIBILITIES:
Responsible for data development, analysis, and modeling for all aspects of electronic commerce initiatives
Develops insights based upon in-depth review of metrics and turns these into actionable recommendations
Utilizes in house web and offline analytical tools to design, develop and interpret daily, weekly, monthly, and quarterly views of eCommerce platforms
Measuring, identifying, and communicating trends in areas such as site health, marketing programs, internal search, and customer behavior metrics through various segmentation techniques.
Measuring and analyzing all aspects of internal and external search behavior.
Defines and analyzes metrics to measure and enhance on-site search term performance
Defines and manages analysis to create data-driven insights about search engine visitor behavior (both organic and pay-per-click) on order volume, conversion rates, navigation behavior, and product selection.
Integrates agency reports with internal data to measure and forecast sales and ROI for SEO and SEM projects
Works with the internal search optimization team to provide insight on specific static landing page performance including, but not limited to, entry and exit metrics, conversions, and upstream and downstream click analysis.
Responsible for holding periodic reviews of these metrics where insights and trends will be presented to senior eCommerce management.
Responsibilities include both on-site and off-site web analytics. On-site analytics may measure a visitor’s behavior once they are on our website. Off-site analytics pertain to measurements of our website’s potential audience, visibility, and share of market. Able to utilize and combine data sets from each source.
Analyzes web analytics data as well as other offline data to monitor website performance (e.g. customer experience, fall out points, customer demographics & trends, etc.)
Participates in website projects as a measurement and analytics expert, identifying reporting requirements, creating and managing report implementation, and analyzing post-launch metrics
Develops analysis to discover underperforming areas of the website to identify opportunities to improve site performance
Requirements:
Bachelor’s degree in Marketing, Business or related field or equivalent work experience is required
Minimum of five years experience in a related ecommerce role is required
Must have experience in eCommerce analysis
SKILLS:
Experience with a web analytics tool is required.
Ability to work independently and creatively is required.
Excellent analytical and planning and prioritization skills are required
Advanced skills with Microsoft Office suite, especially Excel and Access
Familiarity with statistical and analytical techniques including trend analysis, forecasting, and modeling
Excellent oral and written communications skills are required.
Please email your resume in WORD format and current base salary requirements ASAP!
