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For your reference, we have included the original job posting below.
Sr. Director Internet Marketing
Job Number:
41583633
Company Name:
Confidential Company
Job Location:
San Dimas, CA Us
Job Category:
Marketing & Advertising
Salary:
$60K - $80K
Sr. Director Internet Marketing
Requisition #: AVSC41975 Job Title: Sr. Director Internet Marketing Country: United States State: California City: San Dimas Employment Status:Full Time Division: AVS-CAPS Marketing & Strategy
Job Responsibilities: (Description)
The Added Value Services (AVS) division is one of ADP's fastest growing. Along with housing the payroll tax operations and compliance engine for all of ADP, AVS is the entrepreneurial test-ground for ADP, featuring those "beyond payroll" services that offer clients unique opportunities to stay in compliance and improve process efficiencies, while reducing taxes and other expenses.
BASIC FUNCTION:
Reporting to the VP of Marketing, this individual will work closely with ADP tax, compliance and payments subject matter experts, the Sr. Director of Marketing Communications and Sales leaders to effectively drive qualified traffic to . The qualified candidate will be responsible for driving growth in traffic through effective and results-focused lead generation campaigns.
ESSENTIAL RESPONSIBILITIES:
This position will:
- Google and Microsoft PPC platforms: wide experience; resolves complex issues - Omniture Site Catalyst: wide experience; resolves complex issues - Liveball AB Testing: seasoned; resolves wide range of issues - DoubleClick / DART: Seasoned; resolves wide range of issues - PPC/SEO Keyword Tools: Seasoned; resolves wide range of issues
ADP is an Equal Opportunity/Affirmative Action Employer; M/F/D/V. ADP believes that diversity leads to strength.
- Bachelor's degree required. Major or Area of Concentration: marketing, technology, communications, business - Google Ad Words certification, Microsoft Ad Center Certification. - 5 - 8 years of directly related experience - Ability to work within a matrix organization to achieve business results. - Managing direct reports a plus. - Tax, compliance, electronic payments and/or human resources outsourcing experience a plus
SKILLS & ABILITIES:
- Drive acquisition strategy, planning, execution, conversion and measurement across multiple channels, including search (paid and organic), online media, direct response email, social media, webinars, and any other activities for generating leads. - In this role the qualified candidate will also be responsible for defining and building reporting key performance indicators for regular readouts as well as detailed reporting to measure progress and direct activities. - The ability to analyze, interpret, and action results is essential.
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