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Job Title: Senior CRM Analyst Profession: Analysis/Consulting/Project Management ... Name Marketing/CRM Job Summary The Senior CRM Business Analyst will identify,.....
For your reference, we have included the original job posting below.
Sr. Direct Marketing Manager, Vacation Rentals (CRM) Job
Job Number:
25280486
Company Name:
Expedia
Job Category:
Marketing & Advertising
Sr. Direct Marketing Manager, Vacation Rentals (CRM) Job
Sr. Direct Marketing Manager, Vacation Rentals (CRM)
Job ID #: 13354 Company: TripAdvisor Location: UK - London Functional Area: Marketing Employment Type: Full-Time Regular Education Required: Bachelors Experience Required: 5-7 Years Relocation Provided: To be determined
Position Description We are looking for an experienced direct marketing / CRM professional to serve as a Senior Direct Marketing Manager (CRM) for a major new global TripAdvisor initiative targeting owners of vacation rental accommodations and Vacation Rental Management companies. Reporting to the Director, Marketing Communications, the successful candidate will be responsible for driving subscription acquisition, traffic and leads to Vacation rental properties on TripAdvisor and lifecycle management of existing renters to maintain high retention rates.
This initiative focuses on Business to Business direct marketing, primarily via email and direct mail, to successfully drive the sales to owners and managers of Vacation Rental accommodations globally, though primarily in the US and Europe.
S/he will have the skills and experience to source prospect lists, datasets, test and create copy and disseminate mailings, primarily via email and direct mail, to an agreed brief and timeline. Subscriber (private accommodation owners and management companies) acquisition and Retention are central to the success of the initiative and achievement will be measured against open rates, conversions, subscription and financial targets.
Key Responsibilities: Create and review existing e-mail marketing programs to drive customer acquisition, engagement, retention and monetization goals in a B to B environment (Vacation Rental Owners and Vacation Rental Management companies) Understand the customer base in order to effectively segment mailings for relevant offers Assess opportunity for and disseminate print mail shots Ensure appropriate communication and messaging flow over time to achieve business goals, Manage the development and execution of new B2C subscription products to successfully drive traffic and travelers' inquiries to vacation rental accommodations featured on TripAdvisor sites. Develop and execute campaigns to support business goals Source new datasets and customer listings internationally that will support registrations and subscriptions Oversee interfacing with different systems and datasets to ensure de-duping and targeted Support globalization of e-mail marketing programs across all of TripAdvisor's Vacation Rental online brands. Work with Product and Engineering teams to deliver on our e-mail marketing strategy, providing end-to-end project management. Measure performance and identify levers of improvement Design and analyze relevant reports, lead test/control design and execution, evaluate commercial and technical performance, and identify enhancement opportunities to maximize ROI.
Requirements: Demonstrated ability to drive significant level of subscriptions from email marketing, and secondarily, from traditional postal mail marketing. 5+ years of marketing experience, with at least 2 years in B2B e-mail marketing, preferably with exposure to both subscription newsletter models and CRM/event-based communications. Strong knowledge of best practices for email creative, segmentation, dynamic content, testing methodologies, deliverability, list growth, etc. Experience working with technical staff to build, enhance and troubleshoot e-mail marketing infrastructure Experience working with sophisticated self-service email delivery tools and customer management systems. Demonstrated ability to think creatively Able to work quickly, not afraid to experiment and amend approach based on data analysis Experienced business judgment required. Strong organization and analytic skills required. Teamwork skills essential; sense of humor preferred. Travel Industry experience useful Fluent in English and at least one other European language Ability to travel globally as required
In addition, the ideal candidate will demonstrate the following competencies:
Flexible and open to change and new information; adapts behavior and work methods accordingly Grasps the essence of new information; recognizes own strengths and weaknesses; pursues self-development; seeks feedback. Exhibits integrity though fair and ethical behavior toward others and a demonstrated sense of corporate responsibility and commitment. Treats colleagues and partners with respect: considers and responds appropriately to the needs, feelings, and capabilities of different people Can be relied upon to ensure that projects within areas of specific responsibility are completed in an appropriate and timely manner and acknowledges mistakes, learns from those events and is able to move forward productively Identifies and analyzes problems; distinguishes between relevant and irrelevant information. Ability to balance time to market with a solution and make the right trade-offs along the way Strong analytical skills: understands and utilizes metrics relevant to role Clear communication through expression of facts and ideas in a clear, convincing and organized manner Good business judgment when making decisions and always considers the relevance/impact of each decision on the business
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