Lead digital initiatives and develop programs in an effort to drives sales and guest count while maximizing marketing program efficiencies and ROI. 12. Establish metrics to verify ROI of programs and position. Key Duties and Responsibilities: 1. Development and implementation of 7-Eleven digital programs. Lead the creation of insight driven digital program strategies and tactics from opportunity identification through to experience definition. To include web, mobile, in-store TV, social networki...
