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SR BRAND MANAGER, PROFESSIONAL MARKETING - Princeton, NJ Job
Job Number:
25573237
Company Name:
Novo Nordisk
Job Location:
Princeton, NJ US
Job Category:
Marketing & Advertising
SR BRAND MANAGER, PROFESSIONAL MARKETING - Princeton, NJ Job
Auto req ID 3248BR Title SR BRAND MANAGER, PROFESSIONAL MARKETING - Princeton, NJ Job Category Marketing Job Description PURPOSE:
Accountable to assist in the development and execution of promotional marketing strategies targeted at healthcare professionals to support brand launch objectives. Develops deep insights on the US market and ensure they are incorporated in the new brand positioning developed by global marketing. Develops and implements key product messages, promotional campaigns and supporting events/programs that are aligned with the overall brand positioning. Develops the brand plan and overall product forecast. Manages professional marketing agencies. Ensures collaboration with the other Novo Nordisk portfolio products and COEs to leverage synergies in developing and executing programs for healthcare professionals. Participates on the Extended Brand Team (EBT) and/or core commercialization teams for designated brand.
RELATIONSHIPS:
This position reports to the Associate/Brand Director. Participates on relevant EBT/ commercialization teams as the lead for Professional Marketing. As such, it is accountable for building strong relationships and managing multiple internal relationships within Novo Nordisk, including those within the new brand, across other brands and COEs, Sales, Medical Affairs, Decision Support, , Local and Global Marketing functions. External relationships include key thought leaders, speakers and the contracted professional marketing agencies and consultants.
ESSENTIAL FUNCTIONS:
BRAND PLANNING AND LEADERSHIP Drives development of brand plan related to Professional Marketing with input from other sub-teams and Manager. Assumes responsibility for ensuring alignment with global plans and strategies. Coordinates and ensures development of product forecasts for the US market based on product profitability objectives, assumptions around the brand and competitive market dynamics. Works with the relevant units to ensure in-depth market analysis, effective market research activities, thought leader development, forecasting, pricing strategy, etc. Closely coordinates with COEs in leveraging key initiatives Develops/executes brand plans in conjunction with the relevant COEs while ensuring customer segment portfolio alignment Ensures timely execution and follow-up, meets deadlines, prioritizes projects and time, anticipates problems and roadblocks to avoid crisis management. Develops and presents compelling plans for management endorsement. Accountable to manage the brand/portfolio budget process for designated area - makes sound decisions to optimize spend and ensure that resources are appropriately allocated and quality of services are maintained while costs remain on track and according to budget. Monitor agency expenses by looking for opportunities to maximize value while minimizing agency costs. Follow internal and external procedures in managing contracts. Regularly tracks and reconciles expenses to ensure budget is on track.
PROFESSIONAL MARKETING PLANNING AND EXECUTION Under guidance from the Associate/Brand Director, assists in leading US involvement in the global effort to develop launch brand's product positioning. Incorporates insights from Market Research and Competitive Intelligence to create an effective, profit maximizing positioning for the launch brand in the diabetes continuum. Translates brand positioning into consistent and compelling messages that support differentiation and interest in the minds of the physicians. Ensures insights from Market Research and Competitive Intelligence for key prescribing drivers are incorporated in devising product messages. Drives design, planning and execution of professional marketing programs and tactics for new brand such as conventions, speaker programs, media plans, etc. Manages the contracted professional agency for the development of new brand promotional material and media programs. Works with teams to ensure alignment of product messages across Novo Nordisk portfolio.
PRODUCT INVESTMENT Maximizes revenue and profitability and understands return on investment (ROI) concepts to ensure effectiveness and impact of all related strategies and tactics. Develops and oversees implementation of key metrics. Regularly reviews and communicates current progress on initiatives to ensure profitability goals are on track. Works closely with Marketing Effectiveness to ensure tracking of implemented programs are reported in a timely manner to all stakeholders. Measures ROI on all implemented programs and presents results to all stakeholders within 60 days of program completion. Develops relationships with and receives commitment from relevant NNI and NNAS departments to ensure the successful execution of strategies.
BRAND TEAM LEADERSHIP Understands Novo Nordisk's values and their importance to business results. Champions the Triple Bottom Line in development of brand strategy and tactical initiatives. Participates on teams and works cross-functionally to integrate all plans and strategies and ensure strategic alignment. Additional Information KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS Bachelors Degree in business or related field required; MBA or an advanced degree is preferred 5 years sales and/or brand management/marketing/new product commercialization experience within the pharmaceutical industry required. 2 years as a Brand Manager or equivalent experience required. Launch experience preferred Experience in development of healthcare professional strategy is desirable Prior experience in managing vendor relations required Strong track record of developing marketing strategies within the pharmaceutical industry Department DM - LEVEMIR (3) Position Location Princeton, NJ Job/Position State NJ Degree Required Bachelor's Degree Required Percent Travel 20 - 30%
