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For your reference, we have included the original job posting below.
Solutions Marketing Manager, Rich Media
Job Number:
44160628
Company Name:
Confidential Company
Job Location:
Sunnyvale, CA Us
Job Category:
Marketing & Advertising
Salary:
$100K
Solutions Marketing Manager, Rich Media
Job Summary:
The position is responsible for developing NetApp’s World Wide position in Rich Media with a strong focus on Media and Entertainment. This includes developing Solutions within NetApp’s Integrated Marketing Model, as well as coordinating with field marketing and sales to bring these solutions to market. Your goal will be to develop a portfolio of solutions and partnerships designed to increase NetApp preference in these crucial markets with customer and key channel partners. Familiarity with developing go-to-market plans that utilize industry relevant vehicles such as; social media, web search optimization, UG’s, etc….
As the thought leader for this fast growing segment you will be creating core teams to look at the future on the industry and how NetApp will achieve and maintain a leadership position. The candidate needs to be very familiar with many areas of Rich Media business and storage technology requirements: Content Creation, Workflow, Post Production, Distribution, Active Archives, Acquire, Ingest, Transmission, Transcoding, Audio / Video File Formats, Repurpose.
This requires a person who is strong self starter and a very strong team player.
(create, post production, workflow, distribution, active archival).
Essential Functions:
Work closely with the Marketing and Sales Teams to develop, support, execute and measure on programs and campaigns, necessary to attain revenue and market share growth.
Develop NetApp’s short and long term GTM programs
Help determine and create the Partner Eco-System needed.
Monitor and report on market trends and drivers within the Rich Media markets.
Ability to develop messaging and deliverables for use in collateral, events, AR/PR, tech pubs.
Act as the Rich Media champion for key solutions internally and externally
Incorporate/Leverage NetApp broader messages in segment focused programs
Launch new marketing programs to the field and partners and provide training.
Requirements:
Minimum of 7 years marketing experience in a Rich Media technology-orientated environment.
Experience in developing and implementing marketing programs for high-end technology products
Must have skills to influence change and support processes within a vertical based business model
Understanding of vertical go-to-market strategies including account segmentation, marketing strategies, etc
Ability to coordinate and interface with disparate groups amongst the NetApp Field and Corporate organizations
In addition to the qualifications listed, the position requires:
Excellent communications skills; presentation, business and negotiation skills
Ability to travel 20-40%
Strong interpersonal and collaboration skills
Capability to multi-task in a dynamic, rapidly growing organization
Ability to manage priorities and deadlines
Bachelor's degree in Marketing or Business Administration, or equivalent, MBA is a plus
