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Develop story ideas about Genworth and its products and services and secure extensive and favorable news coverage by effectively presenting these ideas to news ...
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development including copy writing, advertising creation, social media, public relations, direct mail, event planning, customer communication, member referral......
For your reference, we have included the original job posting below.
Senior Director, Public Relations
Job Number:
41110140
Company Name:
Genworth Financial
Job Location:
Richmond, VA US
Job Category:
Marketing & Advertising
Senior Director, Public Relations
RESPONSIBILITIES Develop story ideas about Genworth and its products and services and secure extensive and favorable news coverage by effectively presenting these ideas to news media writers and editors. Develop and manage processes to post and distribute news and information about Genworth via all appropriate web and social media platforms. Work with business subsidiaries to develop web-based strategic Public Relations plans that align with and support overall business objectives Help develop, ...