Senior Director or Director of Lead Generation

Senior Director or Director of Lead Generation

We are searching for a Director of Lead Generation for a late stage, very high growth and successful Technology company  that is the leader in cloud based business communications, with top tier funding from Sequoia, Khosla and Cisco systems.   Located in San Mateo, CA, the company has received numerous industry awards including “Technology Pioneer of 2010”, PC Magazine, and many more.   The company is ramping its marketing efforts to leverage the tremendous growth in mobility, and this is a great and exciting time to join their team.

This position will be responsible for build our client’s Lead Generation function to deliver top quality leads for medium sized businesses to the sales organization.  The position will lead and build out the key team responsible for going up market (closing larger accounts), and be responsible for the following areas:

• Expand traditional lead gen vehicles such as Prequalified leads and email lists
• Grow webinars, whitepapers, association, and conference marketing.
• Develop trial programs to get larger accounts to try our client’s products with effective follow-up by sales
• Manage effective follow-up processes with Marketing Operations
• Work extremely closely with the sales team to ramp these efforts

Note:  This role is a classic B:B Lead Gen role.  It is not responsible for e-commerce driven channels such as SEM, SEO, Affiliates.

Requirements:

• Direct experience managing B:B lead gen at a high growth company
• Experience running and building multiple forms of lead gen programs from email to webinars, to highly qualified leads and others
• Experience working with providers of lead gen programs
• Revenue responsibilities in managing these programs/lead gen channel
• Direct experience working with sales organizations

Reporting relationship

• This position reports to the CMO
• The position will have several direct reports