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For your reference, we have included the original job posting below.
SEM Manager
Job Number:
44161599
Company Name:
Confidential Company
Job Location:
Los Angeles, CA Us
Job Category:
Marketing & Advertising
Salary:
$110K
SEM Manager
Guitar Center
Hiring Immediately! Relocation assistance provided for the right candidate!
SEM Manager
Guitar Center is the world’s largest retailer of musical instruments with annual revenues exceeding $2 billion. We are an established organization with over 10,000 associates currently operating in 309 retail outlets spanning 43 states and the world’s largest volume web and catalog instrument fulfillment business. Our success is based on core values that embody a winning attitude and incorporate the highest standards of ethics and integrity. We’re proud to do whatever it takes to satisfy our customers. We seek leaders for our corporate office in Westlake Village, CA who want to be an integral part of our team.
We are looking for an individual with a strong search engine marketing experience to lead our top-of-class search engine marketing team supporting our aggressive growth. This individual will be responsible for driving the overall execution for all PPC and SEO initiatives across a range of search engines to meet business objectives. This person will lead cross functional teams from marketing, creative and technology. This is a hands on position that includes activities such as keyword analysis, creative development, campaign optimization, landing page optimization, metrics analysis and reporting. The ideal candidate possesses a deep background in online business operations management, prior search engine marketing experience with a proven track record of success, leadership skills, presentation skills, excellent analytic capabilities, and sound business judgment.
ESSENTIAL DUTIES AND RESPONSIBILITIES
The candidate must have experience in online marketing, search engine marketing, search engine optimization, blogging, and social media and networking channels. • Manage multiple direct reports with cross functional teams. • Stay on top of new developments in SEO, Paid Search, Social Media, Email Marketing and other digital strategies. • Perform competitive assessment and development of marketing plans, web and interactive initiatives. • Overall management of paid and organic campaigns, including website recommendations and link building. • Quantify the return on investment (ROI) of paid as well as organic search programs. • Optimize landing pages to ensure user satisfaction with an eye towards enhancing business metrics. • Define new projects, establish business goals, create and manage schedules, lead project teams. • Generate new sources of content for the website for SEO. • Monitor the ever-changing world of search engines (Google, Yahoo, Bing) to ensure compliance with guidelines and algorithms. • Other special projects as assigned.
EDUCATION AND EXPERIENCE
• Bachelor’s degree in Business, Marketing or Communications preferred. • Deep knowledge or SEO/PPC practices working in a retail environment (selling product) • 3 - 5 years of experience managing teams. • Industry knowledge of online marketing strategy including search engine optimization, paid search, affiliate marketing, email marketing, social media, and technology • In-depth knowledge of product development and evaluation processes. • Individual must be highly analytical. • An experienced and highly effective manager, equipped to manage cross-functional teams, full time and contractor resources, and on and offsite teams.
