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For your reference, we have included the original job posting below.
Product Marketing Manager - Construction Materials
Job Number:
25775191
Company Name:
BASF
Job Location:
Shakopee, MN US
Job Category:
Marketing & Advertising
Product Marketing Manager - Construction Materials
Product Marketing Manager - Construction Materials-1000912
BASF is proud to be an Affirmative Action and Equal Opportunity Employer.
Description
The Product Marketing Manager, as part of the Building Systems Marketing management team, is responsible for the development and implementation of short-term strategies for specific products and/or product lines; assists in developing the corresponding long-term strategies. Responsibilities include coordinating the implementation of short-term strategies and tactics through the efforts of functions such as sales, manufacturing, logistics, materials management, purchasing, research, technical service, credit, finance, and advertising. Monitors results and identifies/recommends/implements corrective actions.
Principal Responsibilities: - Four to eight brief statements indicating what is done (Action), how it is done (Method or Means) and why (End Result). (Use additional sheet of paper if necessary.)
• Establishes, executes and evaluates strategic product marketing plans and budgets to achieve marketing objectives for Building Systems' products and services.
• Structures, develops and manages the product marketing team capable of effectively carrying out the product marketing strategy and plans.
• Responsible for the overall profitability of products and product lines in Building System
• Effectively guides and inspires the team displaying a deep understanding of team member's needs and motivators and providing coaching and performance feedback, and applying fairness
• Profiling/understanding industry growth rates, size, cyclicality, barriers to entry/exit, general outlook, seasonality in order to develop the product strategy
• Profiling/understanding the competitor in areas such as: market share, product line, channel to market, price competitiveness, advertising effectiveness, production capacity/location & newness, relative product quality, R&D position, customer service, management and experience curve in order to develop the product strategy
• Manages product launch, positioning, packaging and pricing
• Develop, implement and refine standard operating procedures for marketing processes
Nature and Scope - How does this job fit into the overall scheme of operation?
Work environment: 25% travel
Qualifications
Knowledge and Experience - What skills, training or experience are needed to perform the job?
• 5-10 years experience in a management role
• Construction Industry experience preferred
• Skill set on identifying and driving forward, relevant and long-term strategic opportunities from concept to reality
• Effectively guided and inspired teams during periods of change displaying a deep understanding of team member's needs and motivators
• Performed detailed market analysis, and implemented product marketing plans
Education
• BA degree in Business/Marketing
• MBA in Management/Marketing preferred
This position is within a job family and will be fillled as a level applicable to the incumbent's qualifications. BASF recognizes Institutions of Higher Education that are accredited by the Council for Higher Education Accrediation or equivalent.
Primary Location : United States-Minnesota-Shakopee
Job Type : Standard
Shift : Day Job
Organization : N-EBN-Construction Chemicals North America
