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For your reference, we have included the original job posting below.
Product Marketing Manager - Appl Platform Job
Job Number:
25619104
Company Name:
Microsoft
Job Location:
Kuala Lumpur, MY
Job Category:
Engineering & Architecture
Product Marketing Manager - Appl Platform Job
Job Category: Marketing Location: Malaysia, Kuala Lumpur Job ID: 8 Division: Marketing
Position : Product Marketing Manager, Application Platform
Job Description
Experience: 8 - 10 years in a similar role
Product Knowledge & Evangelism: Be the internal and external spokesperson for application platform servers (SQL Server and BizTalk Server) & market, Competitive and Customer/Partner Analysis & Strategy development. Work with the market intelligence reports to continuously monitor, analyze and update Microsoft perspectives on the market, competitors, & customers as they relate to specific product(s) of responsibility.
Orchestration and Leadership: Orchestrate subsidiary marketing and business execution around the relevant product(s) across segments and customer & partner audiences.
Marketing Delivery: Conceptualize, design, implement, track, and measure marketing programs and tactics for relevant product(s) in conjunction with other marketing subsidiary roles, e.g. marketing communications, segment, and vertical marketing managers, partner teams, etc.
Requirements:
1. Understanding Customers, Markets and Products Customer Insight Leadership: Builds and maintains ongoing customer feedback loops and networks. Uses broad customer segment knowledge to build appropriate marketing mixes and maintain consistent messaging across multiple marketing efforts. Understands what is unique about different customers' business environments (e.g., planning cycle, strategy, business drivers). Conveys customers' points of view regarding the benefits of product/ service improvements to Corp and Regional HQ, as well as other relevant groups in the subsidiary.
2. Revenue Driven Business Leadership Aligns revenue targets with subsidiary and segment business and revenue objectives. Draws leaders' attention to programs/activities that are inconsistent with a customer-focused vision for business growth. Makes changes to marketing processes or systems to improve quality of outputs. Analyzes the business impact of revenue generation activities (e.g., assesses customer opportunities, competitive pricing dynamics and sales trends) to identify additional ways to drive business. Designs, implements and adjusts programs for optimizing revenue growth across complementary products/services or related segments/channels. Balances tradeoffs between revenue optimization, customer and partner satisfaction, and the value of the overall offering.
3. Product Knowledge & Advocacy Knows where competitors are taking their products from a strategic perspective and how it is likely to impact their development roadmap and feature set. Makes messaging or positioning decisions that build on and take advantage of the balance of Microsoft's portfolio. Establishes immediate credibility during product demonstrations with high profile and technically sophisticated audiences (BDM, TDM, IT Pro, DBA, Developers). Generates enterprise credibility and awareness of Application Platform products through PR, customer evidence development and through industry analysts' market-share reports (IDC, Gartner)
4. Delivering Marketing Programs Develops and provides tools, materials and information needed by the sales and partner organization to effectively do their job. Designs and manages marketing programs, including coordination and interactions with cross-discipline and cross-functional colleagues. Understands interdependencies between own responsibilities and accountabilities and the broader product/sales/marketing team. Proposes and helps craft new tools, processes and systems that enhance interactions across functional work groups. Creates quantitative frameworks to measure the impact and results of integrated marketing/sales/product planning efforts (eg. ROI). Job Category: Management, Manager, Marketing, Marketing, Marketing Manager, Technology, Database, DBA, SQL
