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For your reference, we have included the original job posting below.
Product Manager, Social Media Job
Job Number:
25280434
Company Name:
Expedia
Job Location:
Newton, MA US
Job Category:
Marketing & Advertising
Product Manager, Social Media Job
Product Manager, Social Media
Job ID #: 9938 Company: TripAdvisor Location: USA - MA - Newton Functional Area: Marketing Employment Type: Full-Time Regular Education Required: Bachelors Experience Required: 7-10 Years Relocation Provided: To be determined
Position Description Are you an avid Facebook user? Do you see the potential of social media in revolutionizing the travel planning experience? Do you want to be involved in ground-breaking product development? If so, then read on!
Reporting to the Director, Platforms and Applications, we are looking for a smart and experienced product management/marketing professional to serve as Product Manager, Social Media. In this role, s/he will be a champion of the consumer's experience by leading the definition, design, development and implementation of social media applications that allow users to experience TripAdvisor content on a variety of social networking sites, improve customer satisfaction, and enhance the value of the TripAdvisor brand.
Responsibilities
Working closely with the Product team to identify gaps in social media product functionality and content offerings, as well as to assign priority to key product areas for development Driving social media product definitions which translate and balance business needs, customer needs and technological capabilities into strong social media apps Define and prioritize application and feature development across multiple sites Leading cross-functional teams, serving as product and project manager, to define product specifications, establish milestones, and manage the development, implementation and marketing launch against goals Communicating product status, key issues and launch plans to key constituents across the TripAdvisor organization including senior management as well as engineering, design, sales, PR, editorial and customer support teams Measuring product performance and identification of key levers of improvement - including design and analysis of relevant reports Monitoring the competitive landscape, identifying and leading relevant market, site and consumer research needs
Requirements:
Minimum 6-8 relevant years experience including at least 2+ years experience in product management at a leading e-commerce company Demonstrated consumer mind-set with preference for candidates from e-commerce/B2C Specific experience in successfully developing and managing new product launches including a proven ability to champion products and drive to key decisions Experienced business judgment, BS/BA required, MBA preferred Excellent communication skills at all levels of an organization Highly detail-oriented and analytic skills absolutely required Teamwork skills essential; sense of humor preferred
