Online Marketing Specialist
DISH Network is an innovative industry leader distinguished by its pioneering spirit. Ever since our establishment in 1980, we’ve been the ideal workplace for people with adventurous spirit and creativity, who are smart risk takers and aggressive winners - all those for whom the status quo just isn’t enough. Our Fortune 250 Company continues to define the curve in television entertainment. We are always improving and extending our products and delivering greater value to people, including our workforce of 20,000 plus. Come explore the big picture with us!
Intelligence. Creativity. Innovation. These are the things you’ll find at DISH Network, the pioneer in television entertainment. We offer individualized career paths for dynamic, talented individuals who are ready to be rewarded and recognized. It’s our way of giving back to exceptional people who have kept us at the forefront of our industry.
The Online Marketing Specialist is responsible for the overall administration and management of our web analytics platform and reporting tools. The successful candidate will be a strong, hands-on leader able to provide meaningful and actionable insights regarding our website and online marketing efforts. He/she must have prior web analytics and campaign analysis experience.
Skills / Requirements
•Provide daily tracking and analysis of online marketing campaigns (SEM, SEO, Online media).
•Provide daily tracking, analysis and reporting of web site activity.
•Support online improvements by analyzing trends, benchmarking and monitoring performance.
•Build and maintain executive reports and dashboards.
•Coordiate and maintain site tagging requests.
•Continually optimize campaigns by testing, analyzing target criteria, content, landing pages, forms etc. to increase conversions, lead generation, and call reductions.
•Collaborate with other analysts to integrate offline initiatives to maximize reach and effectiveness of all marketing campaigns.
•Serve as subject matter expert and promote best practices for site analytics.
BA/BS in marketing or computer science with 2+ years online marketing experience.
Strong Excel experience
Proven ability working in fast paced matrix environment with shifting priorities while managing both strategic and tactical deliverables.
Excellent written and oral communication skills.
