New Product Marketing & Development Manager
• Bachelor's degree in Business, Marketing, Computer Science, Math, or similar major required, MBA preferred.
• Minimum of 5 to 10 years working in a product development discipline developing, managing and successfully executing product strategies and plans.
• 5 years experience in marketing, CRM, segmentation, product development or related fields
• Mobile industry experience a large plus.
• Proven track record of developing and deploying successful products.
• Proven track record of driving adoption for new products and services.
• Experience in defining and managing detailed business and product requirements.

• Strong oral and written communication skills, excellent analytical, planning, and process development skills, strong business judgment, and high level of initiative are all required.
• Demonstrated ability to articulate logical and persuasive arguments across an organization is required.

• Demonstrated ability to respond effectively to conflicting priorities, continuously prioritize and reprioritize deliverables, and to respond to unexpected changes with creative solutions is required.

• Demonstrated ability to build productive working relationships with internal teams, external customers, prospects and partners, and management staff required.
• Start up mentality with experience working with large corporations and/or management of America's premier technical companies is launching an exciting new integrated customer database marketing, analytics, and solutions business. We are seeking a skilled New Product Marketing and Development Manager to help build and substantially grow this new line of business. The New Product Marketing and Development Manager is responsible for defining, prioritizing, planning and driving critical customer-facing programs that will drive the customer engagement and enrollment necessary to grow this new line of business. This critical aspect of the business requires a candidate who can concept, develop and market an enrollment-based program for our customers. The New Product Marketing and Development Manager must possess business acumen as well as engineering wherewithal in order to be able to strategize, execute and bring their programs to market. The ideal candidate has understanding of what drives consumers to participate in opt-in or incentive programs at critical mass.
Responsibilities:
New Product Development
• Manage the development of back-end and customer-facing systems including those that select, provision and track incentives, those that maintain customer enrollment status and preferences, and those that enable customer choice management.
• Apply segmentation intelligence and customer relationship management (CRM) analytics in the building of systems.
• Develop and manage incentive campaign operations leveraging multiple marketing channels such as email, SMS, direct mail, mobile advertising, social networking.
• Manage the entire product life cycle from strategic planning to tactical activities including feature prioritization, schedule management, new feature analysis and development and continually aligning product to customer requirements.
• Define and manage the customer-value proposition strategy and roadmap.
• Create and effectively champion business and product requirements that represent the voice of the customer. Anticipate customer wants and needs and reflect them in the product.
• Acquire and apply in-depth knowledge of market trends, workflow patterns, user needs, competition, and distribution to develop an intimate knowledge of the products' key components.
• Collaborate with Executive Management, Marketing, and Sales to develop product management plans/tactics based on market, business, and customer needs and characteristics. 

• Produce business cases that deliver a compelling financial value proposition.
Marketing Support
• Demonstrate knowledge of customers' environment and build a strategy that recognizes and anticipates customers' specific needs/requirements/reactions.
• Define, conduct and apply knowledge from stakeholder interviews, customer focus groups and surveys, and statistical segmentation to identify key customer segments and then apply marketing strategies around those segments.
• Develop relevant, compelling product value propositions & market strategy.

• Define and develop program marketing materials, incentives, messaging, channels and mechanisms that will build and sustain customer enrollments. Continually monitor results and revise strategy based on statistical and anecdotal feedback.
• Drive the cross-functional development of web sites, tools and applications as appropriate.
• Serve as a lead to bring together Product Marketing, Marketing Communications and Public Relations (PR) to drive all product level communications.
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