Marketing Specialist - Online Social Media
DISH Network L.L.C (Nasdaq: DISH), is the nation's third largest pay-TV provider and the leader in digital television. As a TV entertainment provider, we are an industry pioneer and innovator known for driving technology to bring the best entertainment to millions. We believe that everything we do must begin and end with the customer experience.
DISH is an exciting place to work. We are a Fortune 200 Company with a workforce of 21,000 plus. We bring excitement and enjoyment to millions of people every day and we provide a better overall TV experience at more affordable prices than our competition.
Throughout our 30+ year history we have demonstrated our entrepreneurial spirit by achieving significant industry firsts. We were the first in our industry to offer high definition TV channels Free for Life, and we are the nation’s leader in HD programming with more than 200 national HD channels. We are the only pay-TV company to offer a true TV Everywhere solution; our Sling technology allows access to live television and DVR content from a computer or any mobile device. In addition, our recent acquisition of Blockbuster video stores only enhances our ability to provide subscribers with a richer entertainment experience at a great value.
The eCommerce Social Media Marketing Specialist is responsible for developing (among self and team) a deep understanding of social media best practices and best in class benchmarking. They will execute social campaigns to help meet key objectives including increasing reach, increasing engagement, building brand advocates, increasing customer satisfaction, decreasing churn, improving brand sentiment and driving sales. This individual will work with various departments to ensure successful launches and ongoing management of marketing promotions within the social media space. The team requires a specialist with strong project management skills, communication proficiency and attention to detail to manage social media campaigns, day to day platform maintenance including Facebook and Twitter posts and responses, and platform tracking.
Job Responsibilities:
- Manages social media campaigns, day to day platform maintenance including Facebook and Twitter posts and responses, and platform tracking.
- Measures social campaign results against desired outcomes and continuously tracks progress against annual goals and budget to ensure we’re on track to exceed outlined objectives.
- Maintains a social media dashboard, which will be circulated throughout the business weekly, to provide the company with a snapshot of our progress and health in the social space.
- Acts as liaison between the business and the Social Media Team to evaluate business wide needs and determine how we can support those needs within the social space.
- Delivers and executes campaigns under tight timeframes and within budget.
- Identifies market needs within the social media space and responds immediately with strategies to satisfy consumer needs and maintain positive sentiment.
- Consistently monitors competitor activity and best in class practices in the social media space to benchmark our progress and outline actionable next steps to ensure we are best in class.
- Develops and analyzes campaign impact metrics – including response rate, ROI, sentiment improvements, churn reduction, sales and overall customer satisfaction.
- Manages both internal clients and external vendors to accomplish project goals within deadlines.
- Presents social media campaigns and initiatives to other internal business members to get buy in.
- This list is not meant to be a comprehensive inventory of all duties and responsibilities assigned to this job description.
Primary Projects:
- Facebook Campaign and Tab Management.
- Twitter Campaign Management.
- Facebook Posts and Tweeting on Twitter.
- Platform Tracking and Social Media Dashboard Maintenance.
- Competitive Intelligence and Benchmarking for Social Media.
BA/BS from four year college or university – business, communications or technical degree preferred, 0-4 years experience in marketing & communications, strategic planning, or similar field preferred.
