Marketing Specialist - Commercial
DISH Network L.L.C (Nasdaq: DISH), is the nation's third largest pay-TV provider and the leader in digital television. As a TV entertainment provider, we are an industry pioneer and innovator known for driving technology to bring the best entertainment to millions. We believe that everything we do must begin and end with the customer experience.
DISH is an exciting place to work. We are a Fortune 200 Company with a workforce of 21,000 plus. We bring excitement and enjoyment to millions of people every day and we provide a better overall TV experience at more affordable prices than our competition.
Throughout our 30+ year history we have demonstrated our entrepreneurial spirit by achieving significant industry firsts. We were the first in our industry to offer high definition TV channels Free for Life, and we are the nation’s leader in HD programming with more than 200 national HD channels. We are the only pay-TV company to offer a true TV Everywhere solution; our Sling technology allows access to live television and DVR content from a computer or any mobile device. In addition, our recent acquisition of Blockbuster video stores only enhances our ability to provide subscribers with a richer entertainment experience at a great value.
This position is responsible for project management and of various marketing campaigns and projects in Commercial Marketing.
·Develop, implement and track commercial acquisition marketing campaigns for a fortune 200 company
o Responsible for the management of market selection, customer segmentation, opportunity evaluation, competitive targeting and operational execution of marketing campaigns
o Execute campaigns through diverse marketing vehicles including but not limited to print, radio, TV, direct mail, online, social media, materials support, events and sponsorships
o Partner with cross-functional teams to plan and execute initiatives
o Build and maintain detailed campaign reporting and analysis to measure campaign results based on number of impressions, cost per acquisition, cost per lead and lift in activations
·Drive project management and success under strict deadlines, within budget and from beginning to end
o Communicate and manage expectations with cross-functional teams
o Deliver executive level summaries and updates promptly, efficiently and effectively
o Act as a liaison to partners, internal departments, sales channels and/or outside vendors to ensure quality of communications, campaign and initiative updates and business relationships
o Drive creative for programs managed; including creative layout, design, routing and delivery
o Maintain organized records of projects and campaigns for future use and/or reference
o Perform post-campaign analysis and recommend improvements and future campaigns based on results
o Present campaign strategies and results to senior executives
· BS/BA from 4-year college or university; marketing degree or related experience preferred; masters degree / MBA is beneficial
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