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DTAG Marketing Statement At Dollar Thrifty Automotive Group Inc., our employees are our #1 asset! When you get your foot in the door, you take the first step ...
DTAG Marketing Statement At Dollar Thrifty Automotive Group Inc., our employees are our #1 asset! When you get your foot in the door, you take the first step ...
DTAG Marketing Statement At Dollar Thrifty Automotive Group Inc., our employees are our #1 asset! When you get your foot in the door, you take the first step ...
DTAG Marketing Statement At Dollar Thrifty Automotive Group Inc., our employees are our #1 asset! When you get your foot in the door, you take the first step ...
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For your reference, we have included the original job posting below.
Marketing Representative - Boston (Sports Marketing/Events/Promotions)
Job Number:
43185753
Company Name:
Sports Marketing
Job Location:
Boston, MA US
Job Category:
Sales & Sales Management
Marketing Representative - Boston (Sports Marketing/Events/Promotions)
The Marketing Representative (RMR) is the face of our company to its consumers and retailers. In this critical high energy role the RMR is responsible for elevating our company's presence and brand image in key markets throughout the U.S. By "living our company's Brand" the RMR is in a unique position to identify and communicate trends that are driving sales within their market. Working closely with our company's super cool product, sales and marketing teams the RMR's first-hand insight will be invaluable for the brand to capitalize on new opportunities that arise. Exuding passion for the brand the RMR will be working hard in their ZigTech's to educate and inform consumers and retail associates alike. The RMR's role will "truly come to life" during our company's seasonal product launches when the RMR in his/her assigned market needs to engage and excite the consumer through creative and compelling visual merchandising and enthusiastic relationship building.
At our company, we create products that reflect the brand's unlimited creative potential. Do you have that potential? Read more and see if you can prove it...
Core Accountabilities:
Market Experts- RMR's are responsible for "owning their markets" and understanding its complexities. RMR's will report regularly on trend activity, work with the Market Research and Product groups to participate in product development, gain and increase visibility among key influencers, identify local events that will grow our company's mind share in their respective territory, and keep abreast of competitive activity.
Focus on brand awareness in specific product categories based on quarterly needs. Focus to include: Clinics with consumers and associates, running sales contests, building relationships, enhancing retail presence, gathering information on sales trends, fashion and opportunities, supporting key product launches and assisting the teams with major initiatives. Needs will be communicated to representative through hands on Supervisors.
Participation in Corporate and local events across the country as well as researching and identifying local events to drive the brand's strategic initiatives. Events include marathons, Superbowl and All Star Games, athlete appearances, etc.
Capturing the "pulse" of the market through digital photos of retail presence, events, and competitive activity.
Interact, develop and assist additional field representatives in their designated territory.
Complete necessary reporting on weekly/monthly/quarterly basis to keep the organization informed on market, product and retail activity.
It's time to show us what you're made of! Check out our requirements and see if this is the position for you:
BS/BA required
Retail experience preferred
Person should be high energy, have a passion for sports, athletics, fashion, culture and entertainment
Demonstrate an understanding of any market that you are interested in, and/or understand how to readily access the information
Must be able to multi-task
Must be organized, resourceful, and creative
Must be willing to relocate and have the desire to explore what our company has to offer now and in the future
Willing to work weekends
Excellent written and verbal communication skills and presentation skills.
Our company is currently looking for RMRs in the following key market. Boston, MA