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For your reference, we have included the original job posting below.
Marketing Manager
Job Number:
26835088
Company Name:
ALPARGATAS USA
Job Location:
NY US
Job Category:
Marketing & Advertising
Marketing Manager
MARKETING MANAGER Company: Alpargatas USA / Havaianas Title: Marketing Manager Department: Sales & Marketing Reporting to: Director, Marketing COMPANY OVERVIEW Alpargatas USA, Inc is a subsidiary of Sao Paulo Alpargatas, a Brazilian publicly traded company. Sao Paulo Alpargatas distributes the Mizuno and Timberland brands in Latin America and Brazil respectively and also manufactures its own brand of sandals, Havaianas, which is sold in 80 countries. JOB SUMMARY Increase US awareness of Havaianas brand through Public Relations and highly targeted events. Partner with Marketing Director to shape brand strategy and objectives for the US market. Identify and pursue potential business collaborations with influential figures in media, art, music and design. Manage, build and maintain strong relationships with key internal and external business partners. GENERAL RESPONSIBILITIES Partner with Marketing Director to shape brand strategy and objectives for the US market Develop, drive and execute successful PR and event marketing programs Develop annual event marketing and PR strategy and calendar Work closely with PR resources to create and pitch all press releases, press kits, media statements, speeches for brand building stories, new brand initiatives and new product launches Coordinate, manage and maximize effective communication with all 3rd party resources Forecast product assortment needs for seasonal PR programs and manage relations with Operations team to secure inventory Collaborate across functional areas to execute integrated marketing initiatives and monitor results Effectively plan, manage, execute and monitor success of annual events and PR programs Interview, conduct brand training and supervise on-demand staff for all US events to ensure proper brand message communication Forecast and manage individual line items on annual event and PR budget Generate and distribute internal communication on US Marketing initiatives and press releases Continuously monitor health and performance of brand Partner with Marketing team in Brazil on global-wide PR programs and initiatives QUALIFICATIONS 5-7 Years of Public Relations, Marketing, Program Planning and Brand Management experience Strategic thinker with proven success in planning, management and execution of events and special projects Remains current on fashion trends and consumer behavior through research and analysis on media, music and other cultural influences that impact the fashion industry Ability to plan resources effectively, anticipate obstacles and develop solutions Experience in developing integrated Marketing programs Experience in fostering brands to meet sales plans and profitability Demonstrated success in displaying cross cultural sensitivity while working in a global or international organization Excellent interpersonal relationship skills with a focus on building long-term partnerships Highly resourceful, flexible and works well in an unstructured environment Effective vendor management and negotiations skills Strong written and verbal communication skills Must have in-house Brand Management and Agency experience Ability to travel (domestic and international) 30% of the time Available to work evenings and weekends during peak event and press periods Proficient in Microsoft Excel, Word, PowerPoint and Outlook Bachelors Degree CORE COMPETENCIES Strategic Vision Effective Development, Planning and Execution Effective Management Results Oriented Detail Oriented Effective Leadership Cross Cultural Sensitivity TO APPLY: Submit your online profile through or send your resume in PDF or Word format to: EMAIL: Please reference Job Title in the subject line of your message when applying outside of the StyleCareers website. Only qualified candidates will be contacted. No phone calls please.
