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For your reference, we have included the original job posting below.
Marketing Manager
Job Number:
42668028
Company Name:
Entertainment Industry Employer
Job Location:
New York, NY US
Job Categories:
Arts, Entertainment & Gaming Marketing & Advertising
Marketing Manager
Kaufman Center is seeking a Marketing Manager responsible for overseeing Kaufman Center's web site and developing and implementing online marketing campaigns. Working with the Marketing and Communications team and web developers, the Marketing Manager will identify target audiences and create content for digital media as well as some print pieces. The position requires advanced web site experience as well as a strong background in design.
Responsibilities include:
-Develop strategy and content for Kaufman Center web site -Develop integrated online marketing campaigns including emails, social media and advertising plans -Produce monthly web site traffic and email reports, reporting significant trends and changes and analyzing success metrics -Oversee maintenance of the website, including CMS development in cooperation with web developers -Develop integrated social media strategy for Facebook, Twitter, Foursquare, with the Marketing & Communications Associate -Develop advertising plans in cooperation with Director of Marketing and Communications and design ads for digital and print media. -Ensure consistency of visual identity and branding across media -Act as point person for all web site issues; troubleshoot web site problems; ensure smooth functioning of online ticketing interface -Train staff on web site issues -Design web site graphics and key print pieces such as concert series posters -Design and produce emails for all Kaufman Center divisions -Manage image & video playlists for MCH lobby monitor -Write, edit and proofread marketing copy as needed -Assist with special projects/events as required
