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For your reference, we have included the original job posting below.
Marketing Manager Job
Job Number:
25280489
Company Name:
Expedia
Job Categories:
Marketing & Advertising Sales & Sales Management
Marketing Manager Job
Marketing Manager
Job ID #: 13358 Company: TripAdvisor Location: UK - London Functional Area: Marketing Employment Type: Full-Time Regular Education Required: Bachelor of Arts Experience Required: 5-7 Years Relocation Provided: To be determined
Position Description We are looking for an energetic, detail-oriented marketing professional to join our team TripAdvisor for Business as marketing manager, reporting to the Director, Marketing Communications. The role will be responsible for executing a wide array of Business to business marketing campaigns.
Responsibilities Will Include:
Support the Director of marketing communications in creation, execution and analysis of all campaigns and initiatives designed to increase awareness and purchase results of the TripAdvisor for Business products and services. Manage all of TripAdvisor's B2B marketing campaigns, including online advertising, media planning, offline advertising and TripAdvisor's for Business site section creative and messaging development. Work closely with external agencies and vendors on planning, evaluation and execution of creative concepts and media placements, including drafting creative briefs, reviewing media plans, setting up tracking links and trafficking creative. Ensure media plans are successfully executed in print, online, on TripAdvisor's site, and non-traditional (such as help our social media team) campaigns. Coordinate design, content, sponsorship elements, traffic and technical resources to meet multiple, interdependent deadlines. Developing product specifications which translate and balance business needs, customer needs and technological capabilities into site features and enhancements Manage, develop and implement marketing programs and projects relating to TripAdvisor's Business campaigns which will include off- and on-line campaign management and the management of outside vendors. Help identify non-traditional opportunities to promote the TripAdvisor for Business products and services Provides support to internal sales and marketing organizations by providing advice on marketing issues, managing marketing budgets, and representing their interests in relations with retained agencies & vendors
Hiring Requirements
4+ years of experience in B2B marketing is ideal, or alternatively where brand or consumer marketing was an essential component of responsibility. Proven track record of developing market positions and managing metrics-oriented marketing campaigns Strong interpersonal, negotiating and diplomatic skills required to effectively manage relationships with diverse internal and external contacts Demonstrated ability to work autonomously and manage a wide variety of projects simultaneously and under deadline Must be able to plan and organize major marketing programs and coordinate development of creative and media materials by agencies/vendors and internal creative team Ability to work in a fast-paced, deadline driven environment Specific experience and success in offline and online buying and planning experience required; non-traditional marketing experience a plus Ability to think creatively Ability to think strategically, analyze a problem and develop tactics/strategies to drive growth Exceptional knowledge of the internet, online marketing technologies and best practices Strong organization and analytic skills absolutely required Fluent in English and at least one other European language Ability to travel globally as required Teamwork skills essential; sense of humor preferred
In addition, the ideal candidate will demonstrate the following competencies:
Flexible and open to change and new information; adapts behavior and work methods accordingly Grasps the essence of new information; recognizes own strengths and weaknesses; pursues self-development; seeks feedback. Exhibits integrity though fair and ethical behavior toward others and a demonstrated sense of corporate responsibility and commitment. Treats colleagues and partners with respect: considers and responds appropriately to the needs, feelings, and capabilities of different people Can be relied upon to ensure that projects within areas of specific responsibility are completed in an appropriate and timely manner and acknowledges mistakes, learns from those events and is able to move forward productively Identifies and analyzes problems; distinguishes between relevant and irrelevant information. Ability to balance time to market with a solution and make the right trade-offs along the way Strong analytical skills: understands and utilizes metrics relevant to role Clear communication through expression of facts and ideas in a clear, convincing and organized manner Good business judgment when making decisions and always considers the relevance/impact of each decision on the business
