Marketing Manager, Group

Marketing Manager, Group

From transportation to communication, from the leading edge of industry to the comfort of the American home, Bosch touches people's lives. Would you like to learn how to become part of our team? Then read on.
Robert Bosch Tool Corporation is composed of industry-leading brands, including Bosch, Dremel, Gilmour, Rotozip, Skil and Vermont American. Bosch designs, manufactures, and sells power tools, rotary tools, and accessories, as well as lawn and garden equipment. Renowned for innovation, versatility, ease of use, durability, and performance, Bosch tool products are sold through distribution channels. These channels include industrial supply houses, tool specialist, and rental firms, as well as retail hardware stores, mass merchants, and home improvement centers. Professionals and do-it-yourselfers benefited from numerous 2005 new tool products and innovations.
Job Description :
Direct and Coordinate Production of Creative Material: Translate our messaging strategy into creative material that achieves our business and strategic objectives. This includes consumer and trade advertising. Public Relations: Translate top-line messaging into public relations initiatives that gain un-paid and paid exposure for the brand through relevant media. .Channel/Internal Communication: Communicate initiatives within the organization for use in general business operations, planning, sales meetings, and for internal corporate communications General Messaging and Packaging Design: Lead the process through which we generate all brand messaging. Packaging: Lead the development of relevant packaging and design.. Media Planning: Realize our general annual business and communication plans through placement, tracking, and measurement of advertising campaigns. Consumer Knowledge: Lead and participate in consumer research projects and lead/participate in the communication of results to the appropriate stakeholders within the organization. Motivate and manage a group of diverse skills into a cohesive and strong team that is respected throughout the organization. Preparing high performers for additional responsibilities in the organization.
Job Requirements :
Bachelor's Degree in Business or a related field required. Agency management experience (PR, Advertising, and/or Media Buying) Market research experience -commissioning studies and using results to develop advertising and brand strategies. Media buying and planning - working with agencies or directly placing advertising in media to reach defined consumer targets efficiently Creative development - working with multiple agencies to maintain an integrated brand message that achieves our strategic and tactical business objectives. Please email your resume, in Microsoft Word format, along with the job title and reference number from this posting in the subject line of the email to the following address, PTNA.STAFFING@US.BOSCH.COM