Senior Marketing Manager, Puerto Rico - DishLATINO
DISH Network L.L.C (Nasdaq: DISH), is the nation's third largest pay-TV provider and the leader in digital television. As a TV entertainment provider, we are an industry pioneer and innovator known for driving technology to bring the best entertainment to millions. We believe that everything we do must begin and end with the customer experience.
DISH is an exciting place to work. We are a Fortune 200 Company with a workforce of 20,000 plus.We bring excitement and enjoyment to millions of people every day and we provide a better overall TV experience at more affordable prices than our competition.
Throughout our 30+ year history we have demonstrated our entrepreneurial spirit by achieving significant industry firsts. We were the first in our industry to offer high definition TV channels Free for Life, and we are the nation’s leader in HD programming with more than 200 national HD channels.We are the only pay-TV company to offer a true TV Everywhere solution; our Sling technology allows access to live television and DVR content from a computer or any mobile device.In addition, our recent acquisition of Blockbuster video stores only enhances our ability to provide subscribers with a richer entertainment experience at a great value.
The Marketing Manager is responsible for the development of Dish Puerto Rico’s overall brand and marketing strategy. Reporting to the Vice President of Multicultural Marketing, this role will be charged with designing a comprehensive plan to take full advantage of the satellite growth opportunity in Puerto Rico.
Develop a comprehensive 360 marketing plan to deliver on Dish Puerto Rico’s sales goals and support the brand’s strategic marketing initiatives
Direct and oversee the flawless implementation of the marketing plan in collaboration with agencies, retailers and Dish employees
Optimize media plans to increase gross activations through direct and indirect sales channels
Support the Dish Puerto Rico retailer network on the island through market trend reporting, advertising best practices and programmer sponsored opportunities
Work in close collaboration with Dish Latino Marketing Group to ensure synergies and best practice implementation
Bachelor’s degree business administration. Engineering backgrounds also welcome
Over 7 years of experience in marketing, sales and/or advertising
Experience in Telecommunication, Pay TV industry or Advertising agency preferred
