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For your reference, we have included the original job posting below.
Marketing Manager, Consumer Portfolio
Job Number:
44161548
Company Name:
Confidential Company
Job Location:
Santa Clara, CA Us
Job Category:
Marketing & Advertising
Salary:
DOE
Marketing Manager, Consumer Portfolio
Primary Job Responsibilities
As a member of the North America Consumer Marketing team, you will be the subject matter expert on consumers that use PayPal and the programs, products, and services most that are most likely to increases their long-term engagement.
You will be responsible for contributing to the development of a comprehensive learning agenda for priority consumer segments. You have the experience and a proven track record that are required to flawlessly execute, measure, and iterate on the consumer learning agenda. You thrive on problem solving and have the talent to be able to identify new opportunities with the potential to have big impact.
Job Responsibilities:
Execute and measure consumer marketing test plans and programs with the goal of driving engagement among PayPal's active consumer portfolio
As a consumer segment owner, collaborate closely with cross-functional channel owners on the execution of consumer programs
Drive partnership with analytics team on pre-launch test plan definition, success measurements, and tracking requirements through post-campaign reporting and read-out
Job Requirements
8+ years of marketing experience in roles related to Consumer Marketing
Act with minimal guidance to manage and execute complex projects that measurably drive business results and/or have a clear learning agenda
Experience defining, developing, and executing successful multi-channel, integrated marketing plans with consistent positioning, messaging across all channels
Experience with key marketing channels (email, web, call center, mobile, internet, social networking etc ) and familiarity with marketing channel effectiveness in driving specific customer behavior changes
Embody a test, measure, and iterate mentality; comfortable taking calculated risk
Detail-oriented, highly organized and able to manage multiple tasks/projects simultaneously
Thrive in a fast paced and unstructured environment
Basic Qualifications:
Bachelor's degree required. MBA or equivalent work experience preferred
Work experience in best-in-class consumer or financial services brands highly desirable
