Marketing Lead - DishLATINO

Marketing Lead - DishLATINO

DISH Network L.L.C (Nasdaq: DISH), is the nation's third largest pay-TV provider and the leader in digital television. As a TV entertainment provider, we are an industry pioneer and innovator known for driving technology to bring the best entertainment to millions. We believe that everything we do must begin and end with the customer experience.

DISH is an exciting place to work. We are a Fortune 200 Company with a workforce of 21,000 plus.  We bring excitement and enjoyment to millions of people every day and we provide a better overall TV experience at more affordable prices than our competition.  

Throughout our 30+ year history we have demonstrated our entrepreneurial spirit by achieving significant industry firsts. We were the first in our industry to offer high definition TV channels Free for Life, and we are the nation’s leader in HD programming with more than 200 national HD channels.  We are the only pay-TV company to offer a true TV Everywhere solution; our Sling technology allows access to live television and DVR content from a computer or any mobile device.  In addition, our recent acquisition of Blockbuster video stores only enhances our ability to provide subscribers with a richer entertainment experience at a great value.

This position is responsible for developing and implementing marketing initiatives oriented to increase Latino subscriber acquisition and retention by executing activities in partnership with programmers.

CMF Responsibilities:

• Develop CMF marketing campaigns (plans and tactics)  focused on direct acquisition, retailer incentives, and retention
• Manage day-to-day contact with Spanish language programming channels to develop and implement CMF marketing campaigns
• Responsible for controlling and monitoring all activities related to budgeting and invoicing associated with CMF Campaigns
• Create specific analysis and reports, on a weekly and monthly basis, to present results associated with every aspect of CMF campaigns
• Negotiate with programmer additional funding if needed

General Latino Marketing Responsibilities:

• Support CSC Agents initiatives to boost Direct Sales and retention numbers
• Coordinate day-to-day activities with outside agencies with the objective of implementing CMF campaigns
• Work closely with other departments (Marketing, Co-Op, Sales, Finance, Database Management, Supply Chain Management, and others) with the purpose of executing CMF campaigns

• Bachelor’s degree in business administration or related field
• MBA is a plus but not required
• Over 4 years of experience in marketing and/or sales. Experience in Telecommunication, Pay TV or Retail industries is preferred