Marketing Director, VZN

Marketing Director, VZN

Marketing Director, VZN-MAR000000V3

Description

"Connecting People" is at the heart of the Nokia brand. Nokia is the world's number one mobile solutions company, connecting more than 1.3 billion people every day. Mobile maps, apps, music, media, messaging and more are explored and presented here in a comprehensive mobile solutions world.

Nokia's people ambition is very clear: an advanced integrated company built upon trust and accountability, great leadership and common values. We understand people's desire to join a dynamic and innovative team, where your ideas are valued and your creativity is nurtured. Our future is your creation.

Degree required

Consumer Focus

Has deep understanding of consumer behaviors, desires and preferences in relation to purchasing, owning and using mobile devices, services, and technology. Applies insight in business decisions, and translates consumer insights into innovative marketing activities and solution propositions.

Expert in Digital Sphere

Builds trusted consumer relationships through cutting edge viral marketing and direct interaction, to achieve consumer reach, engagement, conversion and retention. Masters social media and understands the technologies that support it. Knows how consumers interact with social, digital, experiential and traditional media and applies insight in seeking out appropriate media for target audience. Optimizes the use of media mix in consumer lifecycle communications and uses customer-generated approaches to categorize content. Can speak intelligently with technical programmers, agencies and business leaders about how to leverage social media capabilities.

Commercial Acumen

Demonstrates the business value of marketing by utilizing quantifiable metrics. Diagnoses problems quickly and relies on real-time observed behavior (e.g. responses to blog) more than on reported past behavior (e.g. focus groups). Analyzes and interprets complex data efficiently to make timely decisions. Uses feedback and makes ongoing adjustments to content or approach.

Masters Solution Marketing

Understands various types of marketing tools and techniques and has solid experience in implementing the tools across different types of media. Drives integrated marketing plans and activities. Executes brand strategy protecting and transforming the brand. Builds awareness and excitement of Nokia's solutions through differentiated consumer

stories, optimized touch point strategy, and launch and life cycle management. Communicates in an engaging, simple and intuitive way.

Relating and Networking

Establishes strong relationships and collaborates effectively with colleagues, partners and customers. Builds wide and useful networks of contacts inside and outside the organization. Manages conflict and relates well to people at all levels, purposely seeking contacts and maintaining a dialogue with key parties.

Leading and Coaching

Sets direction based on online channel strategy, engaging others with a clear direction, goals and targets. Delegates work appropriately and fairly. Empowers, trusts and motivates others. Provides others with development opportunities and coaching. Recruits and retains talented employees.

Developing Strategies

Works strategically to realize organizational goals. Sets and develops strategies and translates into short term business plans and objectives. Identifies and develops positive and compelling visions of the organization's future potential. Takes account of a wide range of issues across our organization and our partners

- Nokia Brand Awareness

- Nokia Brand Health (consideration, preference and strength of preference)

- Consumer retention

- Social media fans New & Followers (Facebook, Twitter, etc)

- Presence and Presence Vibrancy

- SEM/SEO

- NAM Revenue

- NAM Gross Margin

NAM Market Share

Qualifications

Nokia Behaviors

Urgency and Perseverance - must be smart with speed and take initiative. Have tenacity to see things all the way through to market.

Leadership - be honest and transparent, debate solutions and support decisions, assume the best intentions of others, lead by example and hold others accountable.

Open and Collaborative - share insight, expertise and spirit and energy to build team excitement

Curiosity and Creativity

Learning Agility

Job
Marketing & Sales Development

Primary Location
US-Sunnyvale

Organization
Markets

Schedule
Full-time

Job Level
Individual Contributor

Education Level
Bachelor's Degree (16 years)

Job Type
Experienced

Employee Status
Regular

Travel
Yes, 25% of the time

Ongoing