Marketing Director

Marketing Director

Marketing Director

We are seeking a marketing director with 5+ years experience driving marketing strategy in the area of lead generation. You will build and oversee the marketing efforts for the (newly created) marketing department and will be responsible for the management and development of the marketing strategy. This position is responsible for planning, organizing, staffing, training, and managing all marketing functions to achieve the company objectives of rapid new client growth, exceptional retention rates. Must have experience driving marketing campaigns and in a shared services environment preferably in the insurance or financial industries.

Responsibilities:

• Work with COO & VPs of Sales to develop a marketing plan in support of company strategy and objectives with tactics and resources necessary to achieve company goals including driving sales/lead generation.
• Demonstrated development and deployment of marketing programs and experience analyzing Return on Investment (ROI) of all Marketing programs
• Technical skills in strategic planning and marketing, business and market development, market research and planning and promotions/advertising
• Support and maintain a professional relationship with Marketing Department agency partners/vendors
• Ability to manage multiple brands under the shared services model
• Excellent interpersonal and communication skills including presentation skills
• Takes initiative and has an entrepreneurial spirit
• Ability to recognize problems and problem solve
• Ability to set goals and convert plans into action
• Organized and able to manage multiple priorities
• Ability to prioritize tasks and manage time
• Ability to work under deadlines
• Proven ability to infiltrate specific demographic groups with successful marketing techniques
• Manage, coordinate and execute all marketing strategies and implement detailed marketing plans that achieve desired company growth and client identification objectives
• Create and manage all lead generation, online marketing, social media, and creative services programs
• Develop effective lead generation programs using best practices to substantially and consistently increase both the quality and quantity of inbound leads necessary to support the companys growth objectives each quarter
• Increase and manage multiple brand awareness among key market segments using tailored messaging, collateral, and event marketing techniques
• Manage a marketing budget, and prepare monthly reporting and analysis of each program
• Forecast, monitor, and report the ROI of all marketing activities on a monthly and quarterly basis

Required:

• Bachelors Degree in Business Administration, Marketing or related field, Masters degree preferred
• Five to seven years marketing experience with a fortune 500 company
• MUST have expereince in the insurance, funeral or financial industry
• Proficient in Microsoft Word, Excel, PowerPoint, & Outlook and the Adobe Creative Suite.
• Relevant multiple successful engagements as Marketing executive with rapid growth companies
• Multiple years experience developing lead generation programs that produce thousands of qualified leads per quarter
• Proven success and skill rolling out integrated marketing programs across large and diverse direct sales teams and partner channels
• Experienced management of teams and outside resources
• Strong leadership skills and exceptional organizational skills, strong multi-tasking and prioritization abilities. Excellent written and verbal communication skills
• Relocation provided for qualified candidates.