Marketing Coordinator

Marketing Coordinator

• Events and Promotions – Manage the details of event and promotion implementation, including, but not limited to, the following areas: collateral, entertainment, merchant participation, resource interaction and support, staging, database tracking and measurement, and coordination of evaluations and accompanying materials for corporate and local reporting.  Work under the supervision of the MSD to spearhead development of new initiatives. 

• In-Center Collateral – Develop, supervise production, proofread and edit all collateral materials, including, but not limited to: directories, posters, press kits, letterhead, newsletters, shopping bags, event brochures, etc.  Under the general direction of the MSD, work with BHO, Foundation Center Marketing Department, in order to fulfill the requested information for center collateral. 

• Merchant Relations – Work with MSD, General Manager (GM) and Specialty Leasing to ensure positive relations between the mall management team and the Center merchants.  Responsibilities include, but are not limited to:  Editing, publishing and distributing merchant communications.  Work with the MSD to increase individual merchant sales, as well as overall center sales.

• Customer Service (Infoplace)/Gift Card Program – Assist the MSD with the supervision of the Customer Service function and management of the Gift Card Program.  Responsibilities include, but are not limited to:  Working with the Customer Service Manager to ensure proper levels and quality of customer service, reporting and practice of policies and procedures.

• Customer Service (Infoplace)/Ticketmaster Program – Assist the MSD with the management and monitoring of the Ticketmaster Program.  Responsibilities include, but are not limited to: Working with the Customer Service Manager to ensure the proper level and quality of customer service, accurate reporting and adherence to all policies and procedures, as they relate to the Ticketmaster sales.

• Sponsorship Coordination – Assist the MSD and the Internet Sponsorship Coordinator (ISC) with the coordination of corporate and local sponsorship events, and additional details, as necessary.
  
• Corporate Initiatives – With the MSD, assist in the efficient management and flawless execution of corporate-developed marketing initiatives, including segmentation initiatives.  Under close supervision of the MSD, work to increase Net Operating Income (NOI) through special projects, such as beverage, gift card, Ticketmaster and photo sales.  This may include, but is not limited to, the development, implementation and tracking of a transactional revenue marketing plan.
  

   

  
  
  
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  Holiday – Work with the Facilities Director, MSD and outside vendors (i.e., photo operator, décor set up team, etc.) to coordinate all seasonal activities and programs.  Oversee any holiday entertainment components.

  
  

   

  
  
  
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  General Administrative – Perform general administrative and clerical duties, including, but not limited to, answering the telephones, taking messages, responding to tenant and customer inquiries, preparing correspondence and reports, and other administrative duties, as required.

  
  
  

   

  
  
  
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  Public Relations – Coordinate all press releases in cooperation with corporate initiatives and center specific PR efforts.  Monitor and compile market/competitive information.

  
  

   

  
  
  
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  Market Research – Conduct monthly mall intercepts, prepare reports and submit to the corporate Customer Knowledge Department.

  
  
  

   

  
  
  

   

  
  

• Previous experience in event planning, print production and/or graphic design is preferred
  
• Previous administrative experience is preferred
  
• High School Degree or equivalent is required
  
• Bachelor’s Degree in Marketing or related field is preferred