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For your reference, we have included the original job posting below.
Marketing and Communications Manager
Job Number:
43066078
Company Name:
Sunrise Senior Living
Job Location:
McLean, VA US
Job Categories:
Marketing & Advertising Media & Communication
Marketing and Communications Manager
We are currently seeking a Marketing & Communications Manager at our Community Support Office located in McLean, Va. The main focus of the position will be to develop, manage and implement a variety of marketing and communications programs to promote and protect Sunrise's brand.
Primary Responsibilities include:
Managing marketing and communications projects focused on building brand awareness and driving sales including print and online campaigns
Drafting and editing external and internal announcements, blog articles, talking points, presentations, letters and press releases
Managing issue and crisis communications with operations leaders, including occasional on-call support outside of normal business hours
Managing key vendors and agencies, setting expectations and ensuring effective and timely execution of priorities
Measuring the impact of marketing and communications activities; Regularly monitoring results and feedback to effectively enact changes to team's programs
Creating and managing regular, recurring internal communications initiatives to team member audiences that provide news from around the organization
Working with the media including identifying stories/angles, managing inquiries, building
Qualifications:
Bachelor's degree, and experience in healthcare or hospitality industry preferred
At least 5 years of marketing and/or communications experience
Excellent interpersonal, oral and written communication skills
Strong understanding of general marketing, public relations and communications
Strong initiative and ability to handle multiple projects/roles in an evolving environment both individually and within a team
Resilient, with the ability to work to deadlines and maintain high levels of professionalism while managing multiple demands
Willingness to do what it takes to complete projects with a dedication to quality and innovative thinking
Strong critical thinking and problem-solving skills with the ability to respond to crisis and media-related situations quickly, efficiently and effectively
Ability to work collaboratively with Corporate Marketing & Communications team members to contribute to all team initiatives
