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For your reference, we have included the original job posting below.
Manager of Communications and Social Media
Job Number:
42985085
Company Name:
Entertainment Industry Employer
Job Location:
Atlanta, GA US
Job Categories:
Arts, Entertainment & Gaming Media & Communication
Manager of Communications and Social Media
-Creates strategic communications plans to better connect with fans and build brand affinity for a Sports Network. Goal is to evangelize and excite local fans and position the Network as the primary conduit for the local sports community. -Utilizes Network's assets to market directly to fans, increase brand affinity, and position as a hub / conduit for the local sports community. Distributes abundant content to the local sports community more efficiently and effectively to better influence the local sports conversation. -Utilizes Network's social media platforms more strategically to better communicate with fans, create more compelling content, and build their fan bases / followers. -Manages traditional media relations practices and tactics including AP style press releases, communications liaison with media outlets and team partners; and serves as public informational spokesperson for the networks. -Develops strategies to tap into popular blogs, fan forums, and message boards to use them as vehicles to reach fans. -Drives Newtork's social TV integration and serve as the local liaison between departments working in this area. Interacts with executives (local and corporate) to ensure strategy and positioning is appropriate, timely, and consistent with the company's overall strategy. -Other duties as assigned.
