Manager - Direct Marketing

Manager - Direct Marketing

In this position, you will drive the direct marketing efforts, and development and execution of all online and offline campaigns. This position is ideal for the candidate looking to take on significantly more responsibility and career advancement, and will report to the head of corporate marketing.

Candidates with passion in and strong experience executing online marketing are strongly encouraged to apply.

This is a dynamic 15 year old company. The products and services are used by some of the largest Internet portals and network operators in the world and helps over 2,300 corporate customers become 'the best of the best' including Dell, Expedia, eBay, American Express, Verizon, ESPN Mobile, Microsoft, BP, E*TRADE, FedEx, Caterpillar, Nissan and Disney.

The primary focus of this position is to drive the company's lead generation and brand awareness efforts, and generate growth in sales. You will work closely with marketing, sales and product management to develop our marketing strategy, messaging, and customer acquisition & retention programs. 

Required Skills

• You are an independently minded, detail-oriented marketer who can develop and execute successful marketing campaigns with minimal supervision;
• You are a creative and energetic individual who is comfortable working with ambiguity (you love a good challenge and the opportunity to learn and apply something new)
• You’re able to thrive in an ad-hoc environment,  meet tight deadlines while producing quality work;
• You have excellent copywriting and copy-editing skills;
• You have an uncanny ability to translate complex technologies and messages into understandable email or print copy;
• You have strong analytical skills. You are comfortable working with spreadsheets and numbers and you’re able to measure and report on ROI and make recommendations to improve campaigns;
• You’re proficient in best practices in online marketing and know how to apply them in your work to produce results;
• You pay attention to detail and take pride in the quality of your work;
• You have a track record of professional excellence;
• You’re a team-player with a can-do attitude (you like working with people and thrive on the collective energy and team spirit)

Required Experience

• Ideal candidate will have experience in and passion for direct marketing, especially in the B2B environment;
• 7+ years of progressive direct marketing experience, mostly in online marketing;
• Proven track record in developing lead generation campaigns, including creative and messaging;
• Experience in managing Search Engine Marketing (SEM) programs;
• Hands-on experience with building customer acquisition programs and list building;
• Expertise in using marketing automation systems. Knowledge of Silverpop is a plus;
• Experience working with sales force automation systems such as ;
• Experience in viral marketing techniques and social media;
• Experience in creating quality sales tools which help sales teams engage in conversations and close business;
• Solid understanding of HTML and how email templates and landing pages work;
• Experience working with and managing good relationships with creative agencies and 3rd party vendors.