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Responsible for technical implementation of CMR campaigns through strong coordination and partnering between both business and technical resources to ensure ...
For your reference, we have included the original job posting below.
Manager, CMR Program Operations (Campaign Management - Reporting)
Job Number:
25850516
Company Name:
Walt Disney Parks & Resorts
Job Location:
Celebration, FL US
Job Categories:
Arts, Entertainment & Gaming Marketing & Advertising
Minimum Education:
4-Year College Degree
Manager, CMR Program Operations (Campaign Management & Reporting)
Categories: Marketing
Walt Disneys Parks and Resorts is not just home to Disneys beloved characters, but the place "Where Dreams Come True." Walt Disney started the company segment in 1952 when he formed what is now known as Walt Disney Imagineering to design and build his own dream, Disneyland? Park.
Today, Parks and Resorts has grown to encompass the world-class Disney Cruise Line?, Disney Vacation Club, Adventures by Disney, and five world-class resort locations, encompassing 11 theme parks on three continents: Disneyland? Resort in California, Walt Disney World? Resort in Florida, Tokyo Disney? Resort in Japan, Disneyland? Resort Paris in France, and Hong Kong Disneyland? Resort in China. By creating extraordinary experiences that exceed Guests? expectations every day, Disney Parks and Resorts continues to uphold the Disney tradition.
Wherever the Guest experience takes place ? in our parks, on the high seas, on a guided tour of exotic locales, or through our vacation ownership program -- we remain dedicated to the promise that our Cast Members turn the ordinary into the extraordinary and make Disney dreams come true.
Manager, CMR Program Operations (Campaign Management & Reporting)
The Customer Managed Relationship or CMR organization is responsible for developing an overall customer centric relationship strategy at a one to one level with a goal to help Guests create the most magical vacation experience possible. To accomplish this objective CMR is able to draw on the inherent strengths of a world class; brand, cast, product and experiences in a highly emotional way. The CMR team collects key information about current and potential guests in both a fun and entertaining way as well as through traditional guest contact points like the Call Center or on our Web site. This knowledge is then used across the entire Parks and Resorts division to make as many interactions as relevant as possible. Ultimately, the goal is to develop a lifelong relationship with the guest on their terms.
RESPONSIBILITIES: Proactively guide the strategic usage of guest information within the Marketing Database to execute Direct Marketing efforts focused, including audience targeting and testing recommendations, campaign selection strategies, and detailed response analyses. Establish and implement measurement plans of Direct Marketing efforts and contributions to the WDP&R business. Provide ongoing feedback to Database Management in order to improve guest data quality, identify new data sources and Database enhancement opportunities.
Requirements:
REQUIRED QUALIFICATIONS: (These are the minimum qualifications you need to be considered for the job.) * Bachelors degree or equivalent * Minimum 4 years in a management position with direct responsibility for database marketing, analytics or equivalent experience * Demonstrated ability as a team leader * Demonstrated strong analytical and technical skills * Ability to handle and prioritize multiple assignments simultaneously *Demonstrated strong partnering, coaching and mentoring skills * Demonstrated strong written and verbal communication skills * Ability to handle and prioritize multiple assignments simultaneously
DESIRED QUALIFICATIONS: * MBA or equivalent * 7 years experience implementing direct response marketing principles and techniques, including audience selection recommendations, data extraction and manipulation, and program measurement and evaluation Innovative, strategic thinking * Demonstrated problem solving and decision making skills * Demonstrated strong presentation skills
For more information and to apply, please visit is an equal opportunity employer. Drawing Creativity from Diversity.
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