International Marketing Manager - South Asian languages, Urdu Lead

DISH Network L.L.C (Nasdaq: DISH), is the nation's third largest pay-TV provider and the leader in digital television. As a TV entertainment provider, we are an industry pioneer and innovator known for driving technology to bring the best entertainment to millions. We believe that everything we do must begin and end with the customer experience.

DISH is an exciting place to work. We are a Fortune 200 Company with a workforce of 21,000 plus.  We bring excitement and enjoyment to millions of people every day and we provide a better overall TV experience at more affordable prices than our competition.  

Throughout our 30+ year history we have demonstrated our entrepreneurial spirit by achieving significant industry firsts. We were the first in our industry to offer high definition TV channels Free for Life, and we are the nation’s leader in HD programming with more than 200 national HD channels.  We are the only pay-TV company to offer a true TV Everywhere solution; our Sling technology allows access to live television and DVR content from a computer or any mobile device.  In addition, our recent acquisition of Blockbuster video stores only enhances our ability to provide subscribers with a richer entertainment experience at a great value.

We have over 200 international channels. This position will make a direct contribution to the international programming team serving the South Asian market living in the United States. 

• Establishes marketing goals to expand market share and profitability of the South Asian business, leading the Urdu language marketing and assisting with other South Asian languages.
• Develops and executes marketing plans and programs, both short and long term that focus on acquisition and retention of customers and that meet company’s goals and objectives.
• Researches, analyzes, and monitors financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.
• Communicates with outside advertising agencies on ongoing campaigns.
• Works with writers and artists and oversees copywriting, design, layout, paste-up, and production of promotional materials.
• Develops and recommends pricing strategy for the organization which will result in the greatest market share over the long run.
• Achieves satisfactory profit/loss ratio and share of market performance in relation to pre-set standards and to general and specific trends within the industry and the economy.
• Ensures effective control of marketing results and that corrective action takes place to be certain that the achievement of marketing objectives are within designated budgets.
• Evaluates market reactions to advertising programs, merchandising policy, and product packaging and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
• Recommends changes in basic structure and organization of marketing group to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunities.
• Conducts marketing surveys on current and new product concepts.
• Prepares marketing activity reports.

Bachelor's degree (B. A.) from four-year college or university; MBA preferred, and three to five years related experience and/or training; or equivalent. Fluency in English and Urdu