International Marketing Leader, Telecommunications Vertical

International Marketing Leader, Telecommunications Vertical

The International Marketing Leader will be a visionary, creative, results-oriented and experienced senior leader who will drive Equifax International initiatives in the Telco industry. This exciting role will be responsible for identifying industry marketing data and analytics needs and partnering closely with the Equifax Technology Solutions team to design and develop new products that leverage existing or new technology. Analyzing industry needs and creating, positioning, packaging, promoting and tailoring our solutions to the Telco industry will be a key focus of the Marketing Leader. The International Marketing Leader will focus on the Telecommunications vertical in Equifax's International business unit, working closely with Latin America.
 
This position can be based in Atlanta, Georgia; London, England; Madrid, Spain; or Toronto, Canada.
 
Successful candidates should have at least 10-15 years of leadership experience in developing and driving go-to-market strategies and initiatives, with deep knowledge of the Telco industry, including the retail arena and related marketing organizations, practices, processes and needs. Ideal candidates have worked for a large Telecom company in the U.S., internationally or both. Candidates must also have a global mindset and experience working and doing business with international markets.
 
The Marketing Leader, Telecommunications Vertical must have solid experience in retail markets in both wireless and wireline products, including cellular, fixed, broadband and video (i.e. understanding market opportunities of pre-paid transition to post-paid end users, churn improvement and retention management), and possess significant technical expertise related to the Telco industrys direction. This role combines:

• A great instinct for developing compelling products, with a strong focus on customer needs;
• Technical aptitude to work with a top class technology team;
• The business sense to drive product goals and strategies; and
• 10-15 years of leadership position at the "go to market area"

 
Responsibilities:

• Work with BU leaders to build Telco go-to-market strategies and customer relationships
• Establish partnerships with marketers in the Telco industry to drive penetration and growth of Equifax products
• Develop and disseminate marketing strategy for this vertical across the organization
• Provide thought leadership on and facilitate identification of Telco business opportunities; recommend comprehensive plans to maximize revenue from this vertical
• Coach Marketing Directors and Sales Leaders of Telco Vertical in developing marketing plans and activities for specific products/solutions to enhance, or distinguish, product placement within the Telco industry
• Champion new product development on a global scale, including research, design, financing, pricing, marketing, and sales
• Identify new ways to think outside of the box - stay on top of trends to bring in fresh ideas
• Develop synergies through cross-BU efforts
• Influence and mentor a geographically fragmented team
• Engage closely with the technology team to help determine the best technical solutions and implementation methods

Requirements:

• 15+ years of experience in Marketing, with significant experience working in a large Telecommunications company
• Bachelors degree in a technical field, Marketing, Business or equivalent experience; Masters degree highly preferred
• Ability to travel internationally up to 40% or as needed
• Experience working with international markets
• Deep understanding of the marketing and advertising ecosystems in Telco industry
• Solid experience in developing and executing go-to-market strategies within Telco industry
• Solid product management experience with a track record of creating innovative and winning solutions
• Strong analytical skills; technology savvy a plus
• Demonstrated ability to gather industry data needs and convert them to a winning product vision
• Strong communication and interpersonal skills, with the ability to evangelize the merits of Equifax products internally and externally
• Ability to work in a matrix organization and easily interface at all levels
• Multi-lingual:  English and Spanish or English and Portuguese required

 
Knowledge Areas:

• Sales, Marketing, Operations and IT
• Business and Management
• Telecommunications
• Communications and Media