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Stephen M. Ross School of Business - Los Angeles, CA US
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For your reference, we have included the original job posting below.
Global / Regional Account Director (Media)
Job Number:
43346783
Company Name:
Confidential Company
Job Location:
Los Angeles, CA Us
Job Category:
Marketing & Advertising
Salary:
DOE
Global / Regional Account Director (Media)
Global / Regional Account Director
Role & Competencies
GOAL …
Inspire our Leaders and raise the quality of our Global/Regional Account Management performance by clarifying expectations in terms of:
1) Level and type of experience required to do the job
2) Competencies/skill set to carry out the job
3) Roles/expectations in the job
4) Approach and attitude
This is an overview for a Global Account Director role, but expectations for a Regional Account Director role are very similar, but with a more limited geographical scope, e.g., EMEA or APAC.
Level and Type of Experience Required to do the Job
Expectations in terms of the level and type of experience needed to do the role of Global Account Director:
Forward thinking/big picture/visionary
Gravitas
Energetic, determined and proactive
Strong communication/presentation skills
Commercial acumen – ability to manage and grow the relationship
Previous strategic/business leadership roles
Track record of building strong client relationships at senior levels
Prior international experience, working on multi-market assignments and ideally multi-region assignments
Fully conversant with digital media and able to think across the whole media mix
Ideally lived in other markets, at a minimum culturally aware/sensitive
Strong grounding in local media
Ideally a level of senior management experience
10 years+ work experience
Ideally category knowledge
Roles / Expectations in the Job
From a Client Perspective:
First and foremost, to be the master of everything (though you aren’t expected to be the true expert of any discipline)
Must have the knowledge and ability to proactively bring the most appropriate company resources to bear on the business. In many cases, there is also an expectation for us to serve as a gateway to the broader network of resources
Ability to navigate, serve and integrate several constituencies both within the client organization (procurement, management in various divisions and markets as well as partner agencies and other third party vendors) – of course making each of them feel like they are the most important part of the organization
In many cases, they expect our help in managing their people – keep them informed while ensuring they follow global direction Integration at the senior most levels of the organization
Drive innovation and new media leadership
Make sure that agency buying resources are maximizing the deals they negotiate on our clients behalf
Ensure that all key client reporting needs are met
Provide long term strategic guidance for media and the broader marketing ecosystem
From the Company Perspective:
Successfully knitting together the required company resources to deliver against our contractual obligations to our clients
Ensuring that we deliver high client satisfaction scores (which means we constantly have a pulse on the relationship)
Continually be looking for opportunities to drive revenue streams from existing relationships and leveraging cases from existing relationships to create new relationships
Continue to nurture and grow teams and account leadership qualified to take on account leadership positions themselves; be vocal and proactive in your high-potential’s development…. Bring their names forward for opportunities and publicly recognize them where appropriate.
Be a spokesperson for the agency within industry communities
Foster a culture of best practice sharing
Ensure we are getting a seat within client meetings on par with other client agency partners
Drive relationships at the senior most levels of our client organizations
Provide necessary financial reporting information to global agency management and finance
Effectively lead the our central and local team’s across the relevant region/s
Directly service all senior “day to day” clients and ensure their teams service the client efficiently and effectively centrally and locally
Provide communication solutions that consider all potential appropriate routes, e.g., covering offline media, digital, search, content development and CRM
Ensure that productivity commitments are met
They need to optimize profitability on their account across the relevant region/s
They need to be a proactive contributor to network initiatives
